Article2015

Satisfaction and Loyalty From Shopping Mall Experience and Brand Personality

95 citations0/0 files storedServices Marketing Quarterly

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Retail Behavior Studies Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

Abstract

“Shopping mall brand experience” is the consumers’ response toward the marketing activities offered by a shopping complex and includes sensory, emotional, perceptional, and behavioral experiences. In this study, we examine the impact of mall brand experience and personality on mall satisfaction and loyalty as a key element of differentiation for the continued growth of the shopping complex. We find that the shopping mall experience impacts satisfaction and loyalty, as well as brand personality. Although the shopping mall personality influences satisfaction, it does not have a direct influence on loyalty. This study also shows that satisfaction affects loyalty as well.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 95 citations exist upstream.

References

1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1980A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions 1982The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun 2010Satisfaction: a behavioral perspective on the consumer 1970Information and Consumer Behavior 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions

Cited by

2020Examining Structural Relationships among Night Tourism Experience, Lovemarks, Brand Satisfaction, and Brand Loyalty on “Cultural Heritage Night” in South Korea 2020A cross cultural study of gender differences in omnichannel retailing contexts 2016Management dynamics in the knowledge economy 2023Positive effects of green practices on the consumers' satisfaction, loyalty, word-of-mouth, and willingness to pay 2019The impact of entertainment and social interaction with salespeople on mall shopper satisfaction

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.