SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign
16 references·3 citing·41 second hop
Overview of Formative, Process, and Outcome Evaluation Methods Used in the VERB™ Campaign (2008)Overview of Formative, Process, and Outco…Public communication campaigns (2024)Public communication campaignsThe VERB™ Campaign (2008)The VERB™ CampaignA 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here? (2006)A 10-Year Retrospective of Re…Using Media Campaigns for Health Promotion (2003)Using Media Campaigns for Hea…Public Communication Campaigns (2001)Public Communication CampaignsEvaluating Communication Campaigns (2001)Evaluating Communication Camp…Hands-On Social Marketing: A Step-by-Step Guide (1999)Hands-On Social Marketing: A …Framework for Program Evaluation in Public Health (1999)Framework for Program Evaluat…Theory and Method in Health Audience Segmentation (1996)Theory and Method in Health A…The theory of planned behavior (1991)The theory of planned behaviorInformation campaigns : balancing social values and social change (1989)Information campaigns : balan…Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…Focus Groups: A Practical Guide for Applied Research (1989)Focus Groups: A Practical Gui…Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Consumer Research and Semioti…Social Foundations of Thought and Action : A Social Cognitive Theory (1985)Social Foundations of Thought…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach (2016)Seeing through a Glass Onion:…CDC MessageWorks (2015)CDC MessageWorksEffects of Social Marketing (2012)Effects of Social MarketingThe Presentation of Self in Everyday Life. (1956)Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process (1989)Analysis and Interpretation of Qualitative Data in Consumer Research (1994)Metaphors We Live By (2003)Consumer Culture Theory (CCT): Twenty Years of Research (2005)The Interpretation of Cultures (2017)Experimental and Quasi-Experimental Designs for Research (1963)Health Behavior and Health Education: Theory, Research, and Practice (1992)Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. (2007)Improving mental health literacy as a strategy to facilitate early intervention for mental disorders (2007)Are Health Behavior Change Interventions That Use Online Social Networks Effective? A Systematic Review (2014)Coefficient Alpha and the Internal Structure of Tests (1951)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. (1977)A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies (2000)User Acceptance of Information Technology: Toward A Unified View1 (2003)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Case Study Research: Design and Methods (1984)Handbook of Qualitative Research (1994)Qualitative Data Analysis: An Expanded Sourcebook (1994)Best Practices of Youth Violence Prevention: A Sourcebook For Community Action (2000)What counts as credible evidence in applied research and evaluation practice? (2009)Effectiveness of Social Needs Screening and Interventions in Clinical Settings on Utilization, Cost, and Clinical Outcomes: A Systematic Review (2022)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)Advances in Consumer Research (2025)Efficacy and effectiveness trials (and other phases of research) in the development of health promotion programs (1986)Sense‐making theory and practice: an overview of user interests in knowledge seeking and use (1998)The Role of Culture in Health Communication (2004)Handbook on Constructing Composite Indicators: Methodology and User Guide (2008)Latin American Economic Outlook 2022 (2022)The methodology of Focus Groups: the importance of interaction between research participants (1994)Focus Groups as Qualitative Research (1997)The use of focus group discussion methodology: Insights from two decades of application in conservation (2018)A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)Systematic reviews: CRD's guidance for undertaking reviews in health care (2010)The digital divide has grown old: Determinants of a digital divide among seniors (2014)Series: Practical guidance to qualitative research. Part 3: Sampling, data collection and analysis (2017)
this work references cited by second hop

References

  • 1991The theory of planned behavior90,729 cited
  • 1985Social Foundations of Thought and Action : A Social Cognitive Theory19,175 cited
  • 1989Focus Groups: A Practical Guide for Applied Research15,489 cited
  • 1989Focus Groups: A Practical Guide for Applied Research8,522 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 2006A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here?855 cited
  • 2001Public Communication Campaigns763 cited
  • 1986Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance751 cited
  • 1999Framework for Program Evaluation in Public Health610 cited
  • 2024Public communication campaigns444 cited
  • 1996Theory and Method in Health Audience Segmentation407 cited
  • 1989Information campaigns : balancing social values and social change289 cited
  • 1999Hands-On Social Marketing: A Step-by-Step Guide140 cited
  • 2003Using Media Campaigns for Health Promotion96 cited
  • 2001Evaluating Communication Campaigns74 cited
  • 2008The VERB™ Campaign

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

71 cited

Cited by

  • 2016Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach48 cited
  • 2015CDC MessageWorks19 cited
  • 2012Effects of Social Marketing2 cited