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Evolução do ensino de marketing: um breve histórico
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Evolução do ensino de marketing: um breve histórico (2011)Evolução do ensino de marketing: um breve…Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development (2003)Scholarly Research in Marketi…Marketing in a postmodern world (1995)Marketing in a postmodern wor…From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)From Marketing Mix to Relatio…From Marketing Mix to Relationship Marketing (1994)From Marketing Mix to Relatio…The Changing Role of Marketing in the Corporation (1992)The Changing Role of Marketin…Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories (1992)Agency Relationships in Marke…New Product Diffusion Models in Marketing: A Review and Directions for Research (1991)New Product Diffusion Models …The rediscovery of the marketing concept (1988)The rediscovery of the market…Assessing Advantage: A Framework for Diagnosing Competitive Superiority (1988)Assessing Advantage: A Framew…The Marketing Concept: What It Is and What It Is Not (1986)The Marketing Concept: What I…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…The Nature and Scope of Marketing (1976)The Nature and Scope of Marke…A Generic Concept of Marketing (1972)A Generic Concept of MarketingSocial Marketing: An Approach to Planned Social Change (1971)Social Marketing: An Approach…Broadening the Concept of Marketing (1969)Broadening the Concept of Mar…The Marketing Revolution (1960)The Marketing RevolutionA New Product Growth for Model Consumer Durables (1969)A New Product Growth Model for Consumer Durables (1976)Innovation characteristics and innovation adoption-implementation: A meta-analysis of findings (1982)Models of technology diffusion (2000)Electronic word-of-mouth in hospitality and tourism management (2007)Exploring the value of online product reviews in forecasting sales: The case of motion pictures (2007)A resource‐based view of the firm (1984)Competitive Advantage: Creating and Sustaining Superior Performance (1985)The Comparative Advantage Theory of Competition (1995)Dynamic capabilities: A review and research agenda (2007)External Control of Organizations: Resource Dependence Perspective (2011)The Nature of the Firm (1937)Research in Organizational Behavior (1984)The Resource-Based Theory of Competitive Advantage: Implications for Strategy Formulation (1991)Developing relationships in business networks (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Structure of Scientific Revolutions (1963)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)The value concept and relationship marketing (1996)Tourism image, evaluation variables and after purchase behaviour: inter-relationship (2001)The New Public Governance? 1 (2006)American Economic Review (2019)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)The Discovery of Grounded Theory (2017)Advances in Consumer Research (2025)Job Market Signaling (1973)Theory of the firm: Managerial behavior, agency costs and ownership structure (1976)Separation of Ownership and Control (1983)Trust In and Adoption of Online Recommendation Agents (2005)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)An Inquiry into the Nature and Causes of the Wealth of Nations (1776)Managing Customer Relationships for Profit: The Dynamics of Relationship Quality (1994)Customer engagement, buyer‐seller relationships, and social media (2012)The External Control of Organizations. (1978)Developing Buyer-Seller Relationships (1987)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Understanding Service Convenience (2002)Service-dominant logic: continuing the evolution (2007)Residents' perceptions on tourism impacts (1992)Consumer Value: A Framework for Analysis and Research (1999)
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References

  • 1992The Changing Role of Marketing in the Corporation2,773 cited
  • 1988Assessing Advantage: A Framework for Diagnosing Competitive Superiority2,651 cited
  • 1994From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing2,349 cited
  • 1991New Product Diffusion Models in Marketing: A Review and Directions for Research2,090 cited
  • 1971Social Marketing: An Approach to Planned Social Change1,780 cited
  • 1969Broadening the Concept of Marketing1,762 cited
  • 1972A Generic Concept of Marketing1,427 cited
  • 1994From Marketing Mix to Relationship Marketing1,410 cited
  • 1992Agency Relationships in Marketing: A Review of the Implications and Applications of Agency and Related Theories1,105 cited
  • 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
  • 1988The rediscovery of the marketing concept679 cited
  • 1976The Nature and Scope of Marketing616 cited
  • 1960The Marketing Revolution616 cited
  • 1986The Marketing Concept: What It Is and What It Is Not589 cited
  • 1995Marketing in a postmodern world573 cited
  • 2003

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Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development
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