An Open-System Approach to Building Theory in Public Relations

Glen M. Broom

58 citations0/0 files storedJournal of Public Relations Research

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Public Relations and Crisis Communication Media Studies and Communication Communication Studies and Media

Abstract

Theory construction in public relations requires both scientific methods and openness to conceptual and methodological input from the larger fields of communication and human behavior. The alternative is to turn inwardly to the narrowly defined public relations "body of knowledge." Greater emphasis on focal concepts tied to the practice, on concept and theory explication, and on data-based hypothesis testing is required in the open-system approach to building theory in public relations.

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References

1997Toward a Concept and Theory of Organization-Public Relationships 2004How to Build Social Science Theories 1995Evolution of the Manager Role in Public Relations Practice 1986Advancement for public relations role models 1979Testing the practitioner's impact on clients 1982A comparison of sex roles in public relations 2000Concept and Theory of Organization–Public Relationships

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