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Setting the Stage: Collective Selection in the Stylistic Context of Commercials
16 references·6 citing·34 second hop
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References

  • 1956The Presentation of Self in Everyday Life.25,991 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1971Symbolic Interactionism: Perspective and Method.9,967 cited
  • 1981Sociology and Social Research5,015 cited
  • 1987Handbook of environmental psychology2,979 cited
  • 1992Advances in Consumer Research2,863 cited
  • 1986Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods2,852 cited
  • 1988Symbolic Interactionism: Perspective and Method2,813 cited
  • 1974Atmospherics as a Marketing Tool2,541 cited
  • 2008A glossary of literary terms2,013 cited
  • 1985A Role Theory Perspective on Dyadic Interactions: The Service Encounter2,003 cited
  • 1989Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities1,142 cited
  • 1986The Distorted Mirror: Reflections on the Unintended Consequences of Advertising659 cited
  • 1974An Exploratory Assessment of Situational Effects in Buyer Behavior571 cited
  • 1985The Service encounter : managing employee/customer interaction in service businesses503 cited

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1982
The Credibility of Physically Attractive Communicators: A Review
459 cited

Cited by

  • 2004Consumer Responses to Product Placement in Television Sitcoms: Genre, Sex, and Consumption37 cited
  • 2018An integrated model of luxury fashion consumption: perspective from a developing nation28 cited
  • 2013Harmonization Processes and Relational Meanings in Constructing Asian Weddings24 cited
  • 2007Sexual Issues: The Analysis of Female Role Portrayal Preferences in Taiwanese Print Ads24 cited
  • 2010The effects of audio-visual and visual-only cues on consumers' responses to co-branded advertising18 cited
  • 2011The contextual relevance effect on financial advertising12 cited