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Schemas determining the incentive value of sales promotions
16 references·0 citing·32 second hop
Schemas determining the incentive value of sales promotions (1990)Schemas determining the incentive value o…Advances in Consumer Research (2025)Advances in Consumer ResearchHandbook of Social Cognition (2014)Handbook of Social CognitionChoices, Values, and Frames (2013)Choices, Values, and FramesMental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer Perceptions of Price…Protocol Analysis: Verbal Reports as Data (1986)Protocol Analysis: Verbal Rep…Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор (1985)Mental Accounting and Consume…Choices, values, and frames. (1984)Choices, values, and frames.Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis (1982)Adding Asymmetrically Dominat…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Emotional Conservatism: The Basis of Social Behavior? (1980)Emotional Conservatism: The B…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Information and Consumer Behavior (1970)The nature of human values (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)The Effect of a Market Orientation on Business Profitability (1990)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Framing of Decisions and the Psychology of Choice (1981)Advances in prospect theory: Cumulative representation of uncertainty (1992)Framing: Toward Clarification of a Fractured Paradigm (1993)Subjective well-being: Three decades of progress. (1999)Theory of games and economic behavior (2019)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Statistical principles in experimental design. (1962)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Human Nature in Politics: The Dialogue of Psychology with Political Science (1985)Research Synthesis: The Practice of Cognitive Interviewing (2007)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Are Investors Reluctant to Realize Their Losses? (1998)A perspective on judgment and choice: Mapping bounded rationality. (2003)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)The weirdest people in the world? (2010)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
  • 2025Advances in Consumer Research13,264 cited
  • 1984Choices, values, and frames.6,505 cited
  • 2013Choices, Values, and Frames5,320 cited
  • 1985Mental Accounting and Consumer Choice4,875 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1986Protocol Analysis: Verbal Reports as Data4,346 cited
  • 2014Handbook of Social Cognition4,154 cited
  • 2008Mental Accounting and Consumer Choice3,415 cited
  • 1982Adding Asymmetrically Dominated Alternatives: Violations of Regularity and the Similarity Hypothesis1,944 cited
  • 1981Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change1,842 cited
  • 1980Emotional Conservatism: The Basis of Social Behavior?1,323 cited
  • 1985

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Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор
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