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Consumer demographics, ethnocentrism, cultural values, and acculturation to the global consumer culture: A retail perspective

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References

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1999Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture392 cited

2008Global Brand Purchase Likelihood: A Critical Synthesis and an Integrated Conceptual Framework329 cited

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2017Cross‐country differences in consumer cosmopolitanism and ethnocentrism: A multilevel analysis with 21 countries57 cited
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2019Towards a framework for understanding ethnic consumers’ acculturation strategies in a multicultural environment53 cited
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2020Is country affinity applicable for domestic brands? The role of nation sentiment on consumers' self-brand connection with domestic vs foreign brands44 cited
2019How inter-country similarities moderate the effects of consumer ethnocentrism and cosmopolitanism in out-group country perceptions40 cited
2014The effects of television viewing, cultural proximity, and ethnocentrism on country image36 cited
2019Millennials’ national and global identities as drivers of materialism and consumer ethnocentrism36 cited
2020Acculturation and apparel store loyalty among immigrants in Western countries36 cited
2018Acculturation to the global consumer culture: Ten years after and agenda for the next decade33 cited
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