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Partially controlled demand and inventory control: An additive model
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Partially controlled demand and inventory control: An additive model (1980)Partially controlled demand and inventory…The Effect of Advertising on Liquor Brand Sales (1976)The Effect of Advertising on …Optimal Advertising Policy Under Dynamic Conditions (1976)Optimal Advertising Policy Un…Advertising and Cigarettes (1976)Advertising and CigarettesIssues in the Economics of Advertising (1972)Issues in the Economics of Ad…Issues in the Economics of Advertising. (1971)Issues in the Economics of Ad…The Effect of Advertising on Liquor Brand Sales (1969)The Effect of Advertising on …Optimality of Myopic Inventory Policies for Several Substitute Products (1969)Optimality of Myopic Inventor…An inventory problem with obsolescence (1969)An inventory problem with obs…The Measurement of Cumulative Advertising Effects (1965)The Measurement of Cumulative…The Carry-Over Effect of Advertising (1965)The Carry-Over Effect of Adve…Optimal Policy for a Multi-Product, Dynamic, Nonstationary Inventory Problem (1965)Optimal Policy for a Multi-Pr…Multistage Inventory Models and Techniques (1964)Multistage Inventory Models a…Optimal Advertising Policy under Dynamic Conditions (1962)Optimal Advertising Policy un…Optimal disposal policies (1961)Optimal disposal policiesDynamic Inventory Policy with Varying Stochastic Demands (1960)Dynamic Inventory Policy with…The Remembering and Forgetting of Advertising (1959)The Remembering and Forgettin…Optimal Policy in a Dynamic, Single Product, Nonstationary Inventory Model with Several Demand Classes (1965)The Status of Mathematical Inventory Theory (1966)An informal survey of multi‐echelon inventory theory (1972)A dynamic, nonstationary inventory problem for a price/quantity setting firm (1975)Multi-product inventory planning with downward substitution, stochastic demand and setup costs (2004)Studies in the Mathematical Theory of Inventory and Production (1960)Inventory Control in a Fluctuating Demand Environment (1993)MODELING THE EVOLUTION OF DEMAND FORECASTS ITH APPLICATION TO SAFETY STOCK ANALYSIS IN PRODUCTION/DISTRIBUTION SYSTEMS (1994)Single-Period Multiproduct Inventory Models with Substitution (1999)Optimal Inventory Policy (1951)Theory of Games and Statistical Decisions. (1955)On the Opimality of $( {s,S} )$ Inventory Policies: New Conditions and a New Proof (1966)The impact of forecasting methods on the bullwhip effect (2003)The Optimality of (S,s) Policies in the Dynamic Inventory Problem (2005)The Determinants of Entry: A Study of the Canadian Manufacturing Industries (1974)Models of New Product Diffusion Through Advertising and Word-of-Mouth (1978)The effect of advertising on competition: a survey (1979)Consumption Experience and Sales Promotion Expenditure (1985)The Reality of Brands: (1998)The Earnings Effects of Marketing Communication Expenditures During Recessions (2011)A Study of Marketing Generalizations (1980)An Empirical Analysis of Dynamic, Nonprice Competition in an Oligopolistic Industry (1988)Effects of Health Information and Generic Advertising on U.S. Meat Demand (1997)Asset Stock Accumulation and Sustainability of Competitive Advantage (1989)An Evaluation Cost Model of Consideration Sets (1990)1. On the Concept of Health Capital and the Demand for Health (2017)Time and Consumer Behavior: An Interdisciplinary Overview (1976)Effects of Humor in a Radio Advertising Experiment (1985)Conducting Marketing Science (2000)Effects of Pooling on the Optimization and Service Levels of Two-Location Inventory Systems (1989)Dynamic lot sizing with product returns and remanufacturing (2006)Pharmaceutical supply chain specifics and inventory solutions for a hospital case (2012)Innovation Diffusion and New Product Growth Models in Marketing (1979)Understanding the Impact of Synergy in Multimedia Communications (2003)Chapter 28 The Economic Analysis of Advertising (2007)
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References

  • 1962Optimal Advertising Policy under Dynamic Conditions1,032 cited
  • 1976Optimal Advertising Policy Under Dynamic Conditions907 cited
  • 1965Optimal Policy for a Multi-Product, Dynamic, Nonstationary Inventory Problem391 cited
  • 1960Dynamic Inventory Policy with Varying Stochastic Demands303 cited
  • 1965The Measurement of Cumulative Advertising Effects272 cited
  • 1964Multistage Inventory Models and Techniques210 cited
  • 1959The Remembering and Forgetting of Advertising209 cited
  • 1976Advertising and Cigarettes174 cited
  • 1969Optimality of Myopic Inventory Policies for Several Substitute Products162 cited
  • 1972Issues in the Economics of Advertising78 cited
  • 1971Issues in the Economics of Advertising.68 cited
  • 1965The Carry-Over Effect of Advertising48 cited
  • 1976The Effect of Advertising on Liquor Brand Sales48 cited
  • 1969An inventory problem with obsolescence44 cited
  • 1961Optimal disposal policies36 cited
  • 1969The Effect of Advertising on Liquor Brand Sales24 cited

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