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Antecedents and consequences of customer engagement in online brand communities · Study

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ArticleAntecedents and consequences of customer engagement in online brand communities

Tommy K. H. Chan2014

Article2014

Antecedents and consequences of customer engagement in online brand communities

Tommy K. H. Chan · Xiabing Zheng · Christy M.K. Cheung · Matthew Lee · Zach W. Y. Lee

176 citations·0/0 files stored·Journal of Marketing Analytics

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Digital Marketing and Social Media Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.2001Job Burnout 1990PSYCHOLOGICAL CONDITIONS OF PERSONAL ENGAGEMENT AND DISENGAGEMENT AT WORK.2006Antecedents and consequences of employee engagement 2001Brand Community 2007Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management1 2010Job Engagement: Antecedents and Effects on Job Performance

Cited by

2020Driving consumer–brand engagement and co-creation by brand interactivity 2019Drivers of brand community engagement 2022The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust 2018Retail service excellence: antecedents and consequences 2015Customer Loyalty in Collaborative Consumption Model: Empirical Study of CRM for Product-Service System-Based e-Commerce in Indonesia

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Details

Year2014

Typearticle

Published2014-06-01

VenueJournal of Marketing Analytics

ISSN-L2050-3318

Languageen

Citations176

Files0 public / 0

ShelfDigital Marketing and Social Media

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doi10.1057/jma.2014.9

openalex_workW1986100178

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