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Believability and consumer perceptions of implausible reference prices in retail advertisements
16 references·5 citing·41 second hop
Believability and consumer perceptions of implausible reference prices in retail advertisements (1996)Believability and consumer perceptions of…Advances in Consumer Research (2025)Advances in Consumer ResearchComparative Price Advertising: Informative or Deceptive? (1992)Comparative Price Advertising…The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads (1991)The Effect of Semantic Cues o…Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Effects of Price, Brand, and …Contextual Effects of Reference Prices in Retail Advertisements (1991)Contextual Effects of Referen…Contextual Influences on Perceptions of Merchant-Supplied Reference Prices (1989)Contextual Influences on Perc…The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search (1988)The Effect of Plausible and E…Effect of Product-Line Pricing Characteristics on Product Evaluations (1987)Effect of Product-Line Pricin…A Reference Price Model of Brand Choice for Frequently Purchased Products (1986)A Reference Price Model of Br…The Effects of Reference Prices in Retail Advertisements (1981)The Effects of Reference Pric…Consumer Perceptions of Comparative Price Advertisements (1981)Consumer Perceptions of Compa…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…Contextual Influences on Consumer Price Responses: An Experimental Analysis (1980)Contextual Influences on Cons…Cognitive reference points (1975)Cognitive reference pointsAttitude and Attitude Change. (1972)Attitude and Attitude Change.Attitude and Attitude Change (1966)Attitude and Attitude ChangePerceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations (2021)Perceived Versus Negotiated D…The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions (2012)The Interplay between Adverti…Scepticisme du consommateur et efficacité promotionnelle (2012)Scepticisme du consommateur e…Consumer Skepticism and Promotion Effectiveness (2012)Consumer Skepticism and Promo…Persuasive Impact of Organizational Value Statements in a Recruitment Context1 (2002)Persuasive Impact of Organiza…The Discounting of Discounts and Promotion Thresholds (1992)The development of a scale to measure perceived corporate credibility (2001)Linking perceived value and loyalty in location‐based mobile services (2005)Mental Accounting and Consumer Choice (2008)Buyers' Subjective Perceptions of Price (1973)An Empirical Analysis of Latitude of Price Acceptance in Consumer Package Goods (1994)An Examination of the Construct of Perceived Value for the Prediction of Golf Travelers’ Intentions to Revisit (2002)Statistical principles in experimental design. 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(1992)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Consumer perceived value: The development of a multiple item scale (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)The Theory of Buyer Behavior (1971)Conditional logit analysis of qualitative choice behavior (1972)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Distinguishing Coupon Proneness from Value Consciousness: An Acquisition-Transaction Utility Theory Perspective (1990)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)The evolution and future of national customer satisfaction index models (2001)Mental Accounting and Consumer Choice (1985)Dimensions of Consumer Expertise (1987)The Role of Price Perceptions in an Integrated Model of Behavioral Intentions (2001)Establishing the dimensions, sources and value of job seekers' employer knowledge during recruitment (2004)Customer experience management: a critical review of an emerging idea (2010)Coefficient Alpha and the Internal Structure of Tests (1951)Review of Psychometric theory (2nd ed.). (1979)Comparative Advertising Effectiveness: The Role of Involvement and Source Credibility (1991)A Meta-Analysis of the Impact of Price Presentation on Perceived Savings (2002)The effect of sales promotion on post-promotion brand preference: A meta-analysis (2006)Customer value: The next source for competitive advantage (1997)Integration theory and attitude change. (1971)Measuring User Participation, User Involvement, and User Attitude (1994)Attitude change: Multiple roles for persuasion variables. (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1991Effects of Price, Brand, and Store Information on Buyers' Product Evaluations5,848 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1975Cognitive reference points1,435 cited
  • 1972Attitude and Attitude Change.1,385 cited
  • 1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
  • 1988The Effect of Plausible and Exaggerated Reference Prices on Consumer Perceptions and Price Search489 cited
  • 1991Contextual Effects of Reference Prices in Retail Advertisements371 cited
  • 1989Contextual Influences on Perceptions of Merchant-Supplied Reference Prices365 cited
  • 1981Consumer Perceptions of Comparative Price Advertisements341 cited
  • 1966Attitude and Attitude Change304 cited
  • 1980Contextual Influences on Consumer Price Responses: An Experimental Analysis229 cited
  • 1991The Effect of Semantic Cues on Consumer Perceptions of Reference Price Ads212 cited
  • 1981The Effects of Reference Prices in Retail Advertisements168 cited
  • 1987Effect of Product-Line Pricing Characteristics on Product Evaluations146 cited

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1992
Comparative Price Advertising: Informative or Deceptive?
67 cited

Cited by

  • 2002Persuasive Impact of Organizational Value Statements in a Recruitment Context144 cited
  • 2012Consumer Skepticism and Promotion Effectiveness27 cited
  • 2021Perceived Versus Negotiated Discounts: The Role of Advertised Reference Prices in Price Negotiations24 cited
  • 2012The Interplay between Advertising Disclosures and Financial Knowledge in Mutual Fund Investment Decisions24 cited
  • 2012Scepticisme du consommateur et efficacité promotionnelle23 cited