Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Global Marketing and the Case for International Product Standardisation

4 references·11 citing·39 second hop

FromToDepth

this work references cited by second hop

References

2004Management International Review2,650 cited
2019Journal of International Business Studies359 cited
1967The Danger of "Local" International Advertising160 cited
1969Multinational Product Planning: Strategic Alternatives146 cited

Cited by

1999Choosing between Globalization and Localization as A Strategic Thrust for Your International Marketing Effort46 cited
1996Standardisation, centralisation and marketing in multinational companies42 cited
2004Trends and Development in Standardization Adaptation Research40 cited
2007Delineating Design Factors that Influence the Global Product Launch Process *38 cited
1996Product standardization or adaptation: the Japanese approach37 cited
2007International marketing standardisation strategies analysis34 cited
1995The Reality of the Eurobrand: An Empirical Analysis32 cited
2010The Effect of Product Adaptation and Market Orientation on Export Performance: A Survey of Thai Managers31 cited
2012Foreign Firms' Brand Extensions in a Host Market: Strategic Factors in International Branding Strategy16 cited
2011Promotional channels of FMCG firms and tourism10 cited
2004Motivational Segmentation of Spanish Teleshoppers in an International Context

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

7 cited