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Marketing and the Ecological Crisis
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Marketing and the Ecological Crisis (1975)Marketing and the Ecological CrisisSustainability marketing beyond sustainable development: towards a degrowth agenda (2022)Sustainability marketing beyo…Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude (2021)Green or social? 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  • 2015The Limitations and Potentialities of Green Marketing85 cited
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Embedding knowledge and value of a brand into sustainability for differentiation
78 cited
  • 1981Profiling Environmentally Responsible Consumer-Citizens64 cited
  • 2022Sustainability marketing beyond sustainable development: towards a degrowth agenda63 cited