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US retailers' cooperation with manufacturer promotional support
16 references·0 citing·43 second hop
US retailers' cooperation with manufacturer promotional support (2004)US retailers' cooperation with manufactur…Fashion buying and merchandising (2004)Fashion buying and merchandis…Viewpoint: retailer power, manufacturer power, competition and some questions of economic analysis (2000)Viewpoint: retailer power, ma…Advertising vs sales promotion: a brand management perspective (2000)Advertising vs sales promotio…Managing Promotion Program Participation within Manufacturer-Retailer Relationships (1998)Managing Promotion Program Pa…Trade promotions: A call for a more rational approach (1995)Trade promotions: A call for …The Commitment-Trust Theory of Relationship Marketing (1994)The Commitment-Trust Theory o…Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence (1992)Promotion Has a Negative Effe…Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report (1992)Promotion has a negative effe…Information-Seeking Patterns of Retail Apparel Buyers (1991)Information-Seeking Patterns …Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability (1991)Implicit Price Bundling of Re…Apparel Manufacturers' Perceptions of Supplier-Retailer Relationships (1991)Apparel Manufacturers' Percep…Retail Buyers of Apparel and Appliances: A Comparison (1985)Retail Buyers of Apparel and …On the Measurement of Interfirm Power in Channels of Distribution (1983)On the Measurement of Interfi…Fashion, from concept to consumer (1982)Fashion, from concept to cons…The management of retail buying (1963)The management of retail buyi…Pricing Policies for New Products (1950)Pricing Policies for New Prod…A Model of Sales. (1980)A Logit Model of Brand Choice Calibrated on Scanner Data (1983)Price-Induced Patterns of Competition (1989)The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions (1999)Strategic Bundling of Products and Prices: A New Synthesis for Marketing (2002)Situational price sensitivity: the role of consumption occasion, social context and income (2003)The Strength of Weak Ties (1973)Economic Action and Social Structure: The Problem of Embeddedness (1985)Opportunism in Interfirm Relationships: Forms, Outcomes, and Solutions (2000)Client Co-Production in Knowledge-Intensive Business Services (2002)Interfirm Monitoring, Social Contracts, and Relationship Outcomes (2007)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Comparative fit indexes in structural models. 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References

  • 1994The Commitment-Trust Theory of Relationship Marketing23,031 cited
  • 1983On the Measurement of Interfirm Power in Channels of Distribution412 cited
  • 1991Implicit Price Bundling of Retail Products: A Multiproduct Approach to Maximizing Store Profitability258 cited
  • 1950Pricing Policies for New Products250 cited
  • 1998Managing Promotion Program Participation within Manufacturer-Retailer Relationships206 cited
  • 1992Promotion Has a Negative Effect on Brand Evaluations: Or Does It? Additional Disconfirming Evidence159 cited
  • 1982Fashion, from concept to consumer95 cited
  • 2000Advertising vs sales promotion: a brand management perspective81 cited
  • 2000Viewpoint: retailer power, manufacturer power, competition and some questions of economic analysis49 cited
  • 1992Promotion has a negative effect on brand evaluations-or does it ? : additional disconfirming evidence : special report38 cited
  • 1985Retail Buyers of Apparel and Appliances: A Comparison37 cited
  • 1963The management of retail buying23 cited
  • 1991Apparel Manufacturers' Perceptions of Supplier-Retailer Relationships22 cited
  • 1991Information-Seeking Patterns of Retail Apparel Buyers16 cited
  • 1995Trade promotions: A call for a more rational approach

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  • 2004Fashion buying and merchandising13 cited
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