Marketing culture and marketing effectiveness in service firms

Unknown author

108 citations0/0 files storedJournal of Services Marketing

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Marketing and Advertising Strategies Customer Service Quality and Loyalty Organizational Management and Innovation

Abstract

Examines the importance of the marketing culture of a service firm by pinpointing the strength of its association with marketing effectiveness. First, collects data to validate and purify a measure of marketing effectiveness. Second, undertakes a procedure to discover the nature of the relationship between the kind of marketing culture a firm has and its marketing effectiveness. The findings reveal a strong relationship between these two constructs even when the possible effects of firm size and geographical scope are removed.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 108 citations exist upstream.

References

1951Coefficient Alpha and the Internal Structure of Tests 1988SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality 1979A Paradigm for Developing Better Measures of Marketing Constructs 1979Review of Psychometric theory (2nd ed.).1986Organizational Culture and Leadership 1960Modern factor analysis 1987THE PEOPLE MAKE THE PLACE 1983Concepts of Culture and Organizational Analysis

Cited by

2007Market Orientation and Planning Flexibility in SMEs 2011B2B service brand identity: Scale development and validation 2021How do ESG pillars impact firms’ marketing performance? A configurational analysis in the pharmaceutical sector 2010Measuring marketing performance: a review and a framework 2002The effects of organizational culture and market orientation on the effectiveness of strategic marketing alliances 2010Leveraging firm-level marketing capabilities with marketing employee development

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.