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GI Joe or Average Joe? The impact of average-size and muscular male fashion models on men's and women's body image and advertisement effectiveness
16 references·14 citing·51 second hop
GI Joe or Average Joe? The impact of average-size and muscular male fashion models on men's and women's body image and advertisement effectiveness (2010)GI Joe or Average Joe? The impact of aver…The role of the media in body image concerns among women: A meta-analysis of experimental and correlational studies. (2008)The role of the media in body…Meta-Analyses of the Effects of Media Images on Men's Body-image Concerns (2008)Meta-Analyses of the Effects …G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…The sociocultural attitudes towards appearance scale‐3 (SATAQ‐3): Development and validation (2004)The sociocultural attitudes t…The Impact of Media Exposure on Males' Body Image (2004)The Impact of Media Exposure …Beyond Body Image as a Trait: The Development and Validation of the Body Image States Scale (2002)Beyond Body Image as a Trait:…The CONSORT Statement: Revised Recommendations for Improving the Quality of Reports of Parallel-Group Randomized Trials (2001)The CONSORT Statement: Revise…The CONSORT statement: revised recommendations for improving the quality of reports of parallel-group randomised trials (2001)The CONSORT statement: revise…Cultural expectations of muscularity in men: The evolution of playgirl centerfolds (2000)Cultural expectations of musc…Gender Differences in Population Versus Media Body Sizes: A Comparison over Four Decades (1999)Gender Differences in Populat…For better or worse: The impact of upward social comparison on self-evaluations. (1996)For better or worse: The impa…Cultural expectations of thinness in women: An update (1992)Cultural expectations of thin…A power primer. (1992)A power primer.Cultural Expectations of Thinness in Women (1980)Cultural Expectations of Thin…Social comparison, self-consistency, and the concept of self. (1970)Social comparison, self-consi…A Theory of Social Comparison Processes (1954)A Theory of Social Comparison…Race- and gender-based under-representation of creative contributors: art, fashion, film, and music (2022)Race- and gender-based under-…Men and muscularity research: a review (2021)Men and muscularity research:…Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness (2021)Framing real beauty: A framin…Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork (2021)Evolutionary psychology in ma…Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories (2020)Which model looks most like m…Compared to Facebook, Instagram use causes more appearance comparison and lower body satisfaction in college women (2020)Compared to Facebook, Instagr…Feminist Identity in Men: Masculinity, Gender Roles, and Sexual Approaches in Feminist, Non-Feminist, and Unsure Men (2018)Feminist Identity in Men: Mas…Who stops the sweatshops? Our neglect of the injustice of maldistribution (2016)Who stops the sweatshops? Our…Does size matter? An exploration of the role of body size on brand image perceptions (2015)Does size matter? An explorat…Reality television and the muscular male ideal (2013)Reality television and the mu…Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership (2013)Moderately thin advertising m…Does She Have to Be Thin? Testing the Effects of Models' Body Sizes on Advertising Effectiveness (2013)Does She Have to Be Thin? Tes…Body dissatisfaction levels and gender differences in attentional biases toward idealized bodies (2012)Body dissatisfaction levels a…Waif goodbye! Average-size female models promote positive body image and appeal to consumers (2011)Waif goodbye! Average-size fe…The golden cage (1978)Anorexia Nervosa (1979)Toward an understanding of risk factors for bulimia. (1986)Adaptive significance of female physical attractiveness: Role of waist-to-hip ratio. 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457 cited
  • 2008Meta-Analyses of the Effects of Media Images on Men's Body-image Concerns420 cited
  • 1999Gender Differences in Population Versus Media Body Sizes: A Comparison over Four Decades402 cited
  • Cited by

    • 2020Compared to Facebook, Instagram use causes more appearance comparison and lower body satisfaction in college women172 cited
    • 2011Waif goodbye! Average-size female models promote positive body image and appeal to consumers114 cited
    • 2012Body dissatisfaction levels and gender differences in attentional biases toward idealized bodies110 cited
    • 2021Evolutionary psychology in marketing: Deep, debated, but fancier with fieldwork68 cited
    • 2020Which model looks most like me? Explicating the impact of body image advertisements on female consumer well-being and consumption behaviour across brand categories59 cited
    • 2013Reality television and the muscular male ideal50 cited
    • 2018Feminist Identity in Men: Masculinity, Gender Roles, and Sexual Approaches in Feminist, Non-Feminist, and Unsure Men43 cited
    • 2021Framing real beauty: A framing approach to the effects of beauty advertisements on body image and advertising effectiveness41 cited
    • 2013Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership39 cited
    • 2022Race- and gender-based under-representation of creative contributors: art, fashion, film, and music28 cited
    • 2021Men and muscularity research: a review25 cited
    • 2015Does size matter? An exploration of the role of body size on brand image perceptions20 cited
    • 2013Does She Have to Be Thin? Testing the Effects of Models' Body Sizes on Advertising Effectiveness19 cited
    • 2016Who stops the sweatshops? Our neglect of the injustice of maldistribution2 cited