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The Role of Marketing
3 references·16 citing·47 second hop
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References

  • 2016Strategic Management Journal3,057 cited
  • 1987Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence1,065 cited
  • 1993An Interim Report on Measuring Product Development Success and Failure746 cited

Cited by

  • 2004Corporate Social Responsibility and Marketing: An Integrative Framework1,872 cited
  • 2006Research on Innovation: A Review and Agenda for Marketing Science1,077 cited
  • 2003Tacit knowledge transfer and firm innovation capability891 cited
  • 2005The Performance Implications of Fit among Business Strategy, Marketing Organization Structure, and Strategic Behavior881 cited
  • 2003A Configuration Theory Assessment of Marketing Organization Fit with Business Strategy and Its Relationship with Marketing Performance720 cited
  • 2005Creating a Firm-Level Dynamic Capability through Capitalizing on Market Orientation and Innovativeness703 cited
  • 2011Marketing and business performance691 cited
  • 2005Influence of Corporate Social Responsibility on Loyalty and Valuation of Services651 cited
  • 2012Striving for Legitimacy Through Corporate Social Responsibility: Insights from Oil Companies610 cited
  • 2006The Path to Customer Centricity592 cited
  • 2009Understanding the Marketing Department's Influence within the Firm

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587 cited
  • 2006Cross-Functional “Coopetition”: The Simultaneous Role of Cooperation and Competition Within Firms541 cited
  • 2003The role of marketing capability in innovation-based competitive strategy484 cited
  • 2006University and course choice480 cited
  • 2008Market orientation, competitive advantage, and performance: A demand-based perspective479 cited
  • 2012Success Factors of Product Innovation: An Updated Meta‐Analysis478 cited