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Market orientation, competitive advantage, and performance: A demand-based perspective · Study

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ArticleMarket orientation, competitive advantage, and performance: A demand-based perspective

Kevin Zheng Zhou2008

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Articlegreen2008

Market orientation, competitive advantage, and performance: A demand-based perspective

Kevin Zheng Zhou · James R. Brown · Chekitan S. Dev

479 citations·0/0 files stored·Journal of Business Research

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Innovation and Knowledge Management Marketing and Advertising Strategies Service and Product Innovation

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1991Firm Resources and Sustained Competitive Advantage 2004Firm resources and sustained competitive advantage 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 1990The Effect of a Market Orientation on Business Profitability 1990Market Orientation: The Construct, Research Propositions, and Managerial Implications 1994Competing for the Future 1997Customer value: The next source for competitive advantage

Cited by

2018A supply chain sustainability innovation framework and evaluation methodology 2009How foreign firms achieve competitive advantage in the Chinese emerging economy: Managerial ties and market orientation 2011National Export-Promotion Programs as Drivers of Organizational Resources and Capabilities: Effects on Strategy, Competitive Advantage, and Performance 2022The value relevance of digital marketing capabilities to firm performance 2012The role of service innovation in the market orientation—new service performance linkage

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Year2008

Typearticle

Published2008-11-09

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations479

Files0 public / 0

ShelfInnovation and Knowledge Management

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doi10.1016/j.jbusres.2008.10.001

openalex_workW2117938987

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