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Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle
11 references·16 citing·44 second hop
Brands as a Mean of Consumer Self-expression and Desired Personal Lifestyle (2014)Brands as a Mean of Consumer Self-express…Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding (2011)Competing for Consumer Identi…Signaling Status with Luxury Goods: The Role of Brand Prominence (2010)Signaling Status with Luxury …Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences (2008)Interrupted Consumption: Disr…Where Consumers Diverge from Others: Identity Signaling and Product Domains (2007)Where Consumers Diverge from …Brands as Signals: A Cross-Country Validation Study (2006)Brands as Signals: A Cross-Co…Conspicuous Consumption and Sophisticated Thinking (2005)Conspicuous Consumption and S…Brands as Signals: A Cross-Country Validation Study (2005)Brands as Signals: A Cross-Co…Similarities in Choice Behavior Across Product Categories (1998)Similarities in Choice Behavi…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Strategic Brand Management: Building, Measuring, and Managing Brand Equity (1997)Strategic Brand Management: B…The Social Self: On Being the Same and Different at the Same Time (1991)The Social Self: On Being the…The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model (2024)The role of brand identity, b…Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance (2023)Will Online Shopping Lead to …Recommendations for Sustainable Brand Personalities: An Empirical Study (2021)Recommendations for Sustainab…Generation Z and intention to use the digital library: does personality matter? 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(2011)Word of mouth and interpersonal communication: A review and directions for future research (2014)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Distinction: A Social Critique of the Judgement of Taste* (2018)Diffusion of Innovations 1 (2019)Economics and Identity* (2000)Low Prices are Just the Beginning: Price Image in Retail Management (2013)An Extended Model of Preference Formation between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and Affect (2014)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Impact of Sales Promotions on When, What, and How Much to Buy (1988)A Probabilistic Choice Model for Market Segmentation and Elasticity Structure (1989)The Value of Purchase History Data in Target Marketing (1996)Investigating Household State Dependence Effects across Categories (1999)Investigating New Product Diffusion Across Products and Countries (2002)Modeling Consumer Demand for Variety (2002)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)Measuring Hofstede's Five Dimensions of Cultural Values at the Individual Level: Development and Validation of CVSCALE (2011)The influence of social media interactions on consumer–brand relationships: A three-country study of brand perceptions and marketing behaviors (2015)Self-Concept in Consumer Behavior: A Critical Review (1982)Brand Community (2001)Why Do Consumers Buy Counterfeit Luxury Brands? (2009)Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior (2011)What is a luxury brand? A new definition and review of the literature (2017)Culture's Consequences: International Differences in Work-Related Values (1981)The Effects of Positive and Negative Online Customer Reviews: Do Brand Strength and Category Maturity Matter? (2013)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Whence Consumer Loyalty? (1999)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 1991The Social Self: On Being the Same and Different at the Same Time5,103 cited
  • 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
  • 2010Signaling Status with Luxury Goods: The Role of Brand Prominence1,657 cited
  • 2007Where Consumers Diverge from Others: Identity Signaling and Product Domains1,322 cited
  • 2005Brands as Signals: A Cross-Country Validation Study644 cited
  • 2005Conspicuous Consumption and Sophisticated Thinking427 cited
  • 2011Competing for Consumer Identity: Limits to Self-Expression and the Perils of Lifestyle Branding385 cited
  • 2006Brands as Signals: A Cross-Country Validation Study385 cited
  • 1998Similarities in Choice Behavior Across Product Categories266 cited
  • 2008Interrupted Consumption: Disrupting Adaptation to Hedonic Experiences200 cited

Cited by

  • 2015Brand tribalism and self-expressive brands: social influences and brand outcomes109 cited
  • 2020RETRACTED: Influence of values, brand consciousness and behavioral intentions in predicting luxury fashion consumption94 cited
  • 2020Antecedents of consumer-brand identification in terms of belonging brands84 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2021Conspicuous consumption of luxury experiences: an experimental investigation of status perceptions on social media79 cited
  • 2015Country-of-Origin Effects on Perceived Brand Positioning69 cited
  • 2019The Role of Self-Brand Connection on the Relationship Between Athlete Brand Image and Fan Outcomes68 cited
  • 2020Examining brand loyalty from an attachment theory perspective64 cited
  • 2020Feelings of satiation as a mediator between a product’s perceived value and replacement intentions47 cited
  • 2024The role of brand identity, brand lifestyle congruence, and brand satisfaction on repurchase intention: a multi-group structural equation model45 cited
  • 2023Will Online Shopping Lead to More Brand Loyalty Than Offline Shopping? The Role of Uncertainty Avoidance36 cited
  • 2016The Impact of the Digital Revolution in the Development of Market and Communication Strategies for the Luxury Sector (Fashion Luxury)29 cited
  • 2016Advertising's impact on pre‐schoolers’ brand knowledge and materialism27 cited
  • 2021Exploring Brand Hate and the Association Between Similar Competitor Offer and Brand Equity: A Moderated-Mediation Model26 cited
  • 2021Recommendations for Sustainable Brand Personalities: An Empirical Study24 cited
  • 2021Generation Z and intention to use the digital library: does personality matter?23 cited
  • 2015Effects of Brand on Consumer Preferences: A study in Turkmenistan22 cited