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Introduction: The Challenges of Corporate Branding · Study

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ArticleIntroduction: The Challenges of Corporate Branding

Majken Schultz2002

Article2002

Introduction: The Challenges of Corporate Branding

Majken Schultz · Leslie de Chernatony

148 citations·0/0 files stored·Corporate Reputation Review

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Corporate Identity and Reputation Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification

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References

2001Are the strategic stars aligned for your corporate brand?2001The Three Virtues and Seven Deadly Sins of Corporate Brand Management

Cited by

2007The role of internal branding in the delivery of employee brand promise 2011Internal branding process: key mechanisms, outcomes and moderating factors 2009Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm 2009Cities and their brands: Lessons from corporate branding 2010Branding places: applying brand personality concept to cities 2015Exploring the corporate image formation process 2014Communicating Corporate Brands Through Social Media 2015The impact of internal brand management on employee job satisfaction, brand commitment and intention to stay

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Details

Year2002

Typearticle

Published2002-10-01

VenueCorporate Reputation Review

ISSN-L1363-3589

Languageen

Citations148

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1057/palgrave.crr.1540168

openalex_workW1987710220

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