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Introduction: The Challenges of Corporate Branding

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References

2001Are the strategic stars aligned for your corporate brand?538 cited
2001The Three Virtues and Seven Deadly Sins of Corporate Brand Management239 cited

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2008Can public sector organizations be coherent corporate brands?94 cited

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2006What is in a Name Change? Re-Joycing Corporate Names to Create Corporate Brands84 cited

2009“Both sides now”: aligning external and internal branding for a socially responsible era70 cited