Characteristics of successful employer brandsLara Moroko, Mark Uncles2008-03-28articleJournal of Brand Management423 citationsclosedNo readable copy stored yet — this record is metadata only.Employer Branding and e-HRMHigher Education and EmployabilityHuman Resource and Talent ManagementAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 423 citations exist upstream.References1998Qualitative inquiry and research design: choosing among five traditions.1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity1990Basics of qualitative research1995Building Strong Brands2004The psychological conditions of meaningfulness, safety and availability and the engagement of the human spirit at work1994Analysis and Interpretation of Qualitative Data in Consumer Research1985Problems and Strategies in Services Marketing1994Violating the psychological contract: Not the exception but the normCited by2016Employer Branding: A Brand Equity‐based Literature Review and Research Agenda2018Marketing AI recruitment: The next phase in job application and selection2010Exploring the relationship between corporate, internal and employer branding2009Motivating employees to "live the brand": a comparative case study of employer brand attractiveness within the firm2014Antecedents and Consequences of Employer Branding2014Employer branding: strategy for improving employer attractiveness2011Is there a bigger and better future for employer branding? Facing up to innovation, corporate reputations and wicked problems in SHRM2012HRD practices and talent management in the companies with the employer brand