The Role of Trust in Channels of Strategic Communication for Building Civil Society

Abstract

In these turbulent times, development communication is a growing and important area of both academic research and practice. This article explores the role of strategic communication channels in the development of civil society in Bosnia. This case study reports the results of a survey that asked Bosnians about their levels of trust in government officials, alternative media, and state-controlled media outlets. The findings suggest that shortly after the war Bosnians had medium levels of trust in their communication channels, and when it comes to obtaining important information, it appears that alternative media were considered more trustworthy than either the state media or local government officials. Finally, political affiliation and ethnicity affect trust in communication channels in complex ways.

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