SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Divide and prosper? When partitioned prices make sense
16 references·1 citing·49 second hop
Divide and prosper? When partitioned prices make sense (2012)Divide and prosper? When partitioned pric…Using Product Bundling to Facilitate the Adoption Process of Radical Innovations* (2010)Using Product Bundling to Fac…The Influence of Price Discount Framing on the Evaluation of a Product Bundle (2004)The Influence of Price Discou…The Reciprocal Effects of Brand Equity and Trivial Attributes (2003)The Reciprocal Effects of Bra…Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects (2002)Partitioned Presentation of M…Developing Synergies between Promotions and Brands in Different Price-Quality Tiers (2002)Developing Synergies between …How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment (1999)How Buyers Evaluate Product B…Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations (1999)Asymmetric and Neighborhood C…The Effect of New Product Features on Brand Choice (1996)The Effect of New Product Fea…Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in (1995)Bundling as a strategy for ne…Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes (1994)Meaningful Brands from Meanin…How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment (1994)How Buyers Evaluate Product B…Consumer evaluation of multi-product bundles: An information integration analysis (1991)Consumer evaluation of multi-…Consumer Evaluations of Brand Extensions (1990)Consumer Evaluations of Brand…A Price Expectations Model of Customer Brand Choice (1990)A Price Expectations Model of…The Price Bundling of Services: A Normative Framework (1987)The Price Bundling of Service…Exposition of a New Theory on the Measurement of Risk (1954)Exposition of a New Theory on…Construal based marketing tactics for high quality versus low price market segments (2015)Construal based marketing tac…Commodity Bundling and the Burden of Monopoly (1976)Beyond the Many Faces of Price: An Integration of Pricing Strategies (1986)Optimal Bundle Pricing (1990)A Probabilistic Approach to Pricing a Bundle of Products or Services (1993)The effects of price bundling on consumer evaluations of product offerings (1999)Incidental Prices and Their Effect on Willingness to Pay (2004)The psychology of interpersonal relations. (1958)Strategic Brand Concept-Image Management (1986)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Developing and validating a multidimensional consumer-based brand equity scale (2001)Brands and Branding: Research Findings and Future Priorities (2006)Conditional logit analysis of qualitative choice behavior (1972)Prospect Theory: An Analysis of Decision under Risk (1979)Rational and Adaptive Performance Expectations in a Customer Satisfaction Framework (1995)What influences the relationship between customer satisfaction and repurchase intention? Investigating the effects of adjusted expectations and customer loyalty (2004)Advances in Consumer Research (2025)Judgment under Uncertainty: Heuristics and Biases (1975)Prospect theory: An analysis of decision under risk (1988)Effective Use of knowledge management Systems: A Process Model of Content Ratings and Credibility Indicators1 (2005)Markets and Hierarchies: Analysis and Antitrust Implications. (1976)Organizational Strategy, Structure, and Process (1978)Do Customer Loyalty Programs Really Work (1997)The Effect of Time Pressure on Consumer Choice Deferral (1999)Destination Branding: Insights and Practices from Destination Management Organizations (2005)Mental Accounting and Consumer Choice (1985)Loss Aversion in Riskless Choice: A Reference-Dependent Model (1991)Mental Accounting and Consumer Choice (2008)Bye-Bye Bundles: The Unbundling of Music in Digital Channels (2010)Price-Framing Effects on the Purchase of Hedonic and Utilitarian Bundles (2010)The Influence of Discount Framing towards Brand Reputation and Brand Image on Purchase Intention and Actual Behaviour in e-commerce (2019)Theory and Methods of Scaling (1958)The diffusion of innovations (1983)The Impact of Advertising Positioning Strategies on Consumer Price Sensitivity (1998)Increasing brand loyalty in the hospitality industry (1999)Design and Analysis: A Researcher's Handbook (2005)Convergent Products: What Functionalities Add More Value to the Base? (2008)Information and Consumer Behavior (1970)Buyers' Subjective Perceptions of Price (1973)A Conceptual Model of Service Quality and Its Implications for Future Research (1985)Service strategies within the manufacturing sector: benefits, costs and partnership (2001)Marketing Models of Service and Relationships (2006)Supplier selection and order lot sizing modeling: A review (2006)Risk Aversion and Incentive Effects (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)Maps of Bounded Rationality: Psychology for Behavioral Economics (2003)Comparing Is Believing: A Selective Accessibility Model of Judgmental Anchoring (1999)Ambiguity and Self-Evaluation: The Role of Idiosyncratic Trait Definitions in Self-Serving Assessments of Ability (2002)Norm Theory: Comparing Reality to Its Alternatives (2002)
this work references cited by second hop

References

  • 1990Consumer Evaluations of Brand Extensions3,266 cited
  • 1954Exposition of a New Theory on the Measurement of Risk2,787 cited
  • 1987The Price Bundling of Services: A Normative Framework607 cited
  • 1994Meaningful Brands from Meaningless Differentiation: The Dependence on Irrelevant Attributes445 cited
  • 1990A Price Expectations Model of Customer Brand Choice439 cited
  • 1994How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment284 cited
  • 1996The Effect of New Product Features on Brand Choice281 cited
  • 1991Consumer evaluation of multi-product bundles: An information integration analysis236 cited
  • 1999How Buyers Evaluate Product Bundles: A Model of Anchoring and Adjustment235 cited
  • 2004The Influence of Price Discount Framing on the Evaluation of a Product Bundle195 cited
  • 1999Asymmetric and Neighborhood Cross-Price Effects: Some Empirical Generalizations170 cited
  • 2002Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects143 cited
  • 1995Bundling as a strategy for new product introduction: Effects on consumers' reservation prices for the bundle, the new product, and its tie-in134 cited
  • 2003The Reciprocal Effects of Brand Equity and Trivial Attributes121 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 2002Developing Synergies between Promotions and Brands in Different Price-Quality Tiers112 cited
  • 2010Using Product Bundling to Facilitate the Adoption Process of Radical Innovations*109 cited
  • Cited by

    • 2015Construal based marketing tactics for high quality versus low price market segments9 cited