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A Cross-Cultural Comparison of Direct Mail Receptivity
16 references·1 citing·39 second hop
A Cross-Cultural Comparison of Direct Mail Receptivity (2002)A Cross-Cultural Comparison of Direct Mai…Mental Accounting and Consumer Choice (2008)Mental Accounting and Consume…Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers (1998)Mail versus Mall: A Strategic…Structural Equation Modeling with EQS and EQS/Windows (1995)Structural Equation Modeling …Structural Equations with Latent Variables. (1991)Structural Equations with Lat…Structural Equations with Latent Variables (1989)Structural Equations with Lat…Single Sample Cross-Validation Indices for Covariance Structures (1989)Single Sample Cross-Validatio…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Information Processing from Advertisements: Toward an Integrative Framework (1989)Information Processing from A…Structural equation modeling in practice: A review and recommended two-step approach. (1988)Structural equation modeling …The Market Maven: A Diffuser of Marketplace Information (1987)The Market Maven: A Diffuser …Mental Accounting and Consumer Choice (1985)Mental Accounting and Consume…The Theory of Reasoned Action Applied to Coupon Usage (1984)The Theory of Reasoned Action…Attitude-behavior relations: A theoretical analysis and review of empirical research. (1977)Attitude-behavior relations: …An approach to environmental psychology (1974)An approach to environmental …Principles of Marketing (1972)Principles of MarketingCognitive structure and attitudinal affect. (1956)Cognitive structure and attit…Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level (2003)Sales Promotion Effectiveness…Nature of Prejudice (1954)The Handbook of Social Psychology (1969)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)From Intentions to Actions: A Theory of Planned Behavior (1985)The Elaboration Likelihood Model of Persuasion (1986)The theory of planned behavior (1991)The Predictive Sample Reuse Method with Applications (1975)Asymptotically distribution‐free methods for the analysis of covariance structures (1984)SENSE OF PLACE AS AN ATTITUDE: LAKESHORE OWNERS ATTITUDES TOWARD THEIR PROPERTIES (2001)Burnout and Engagement in University Students (2002)Measuring intercultural sensitivity: The intercultural development inventory (2003)Construct validity in psychological tests. (1955)Review of Psychometric theory (2nd ed.). (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)The Commitment-Trust Theory of Relationship Marketing (1994)PLS-SEM: Indeed a Silver Bullet (2011)Prospect Theory: An Analysis of Decision under Risk (1979)The Framing of Decisions and the Psychology of Choice (1981)Prospect theory: An analysis of decision under risk (1988)Are Investors Reluctant to Realize Their Losses? (1998)Time Discounting and Time Preference: A Critical Review (2002)A perspective on judgment and choice: Mapping bounded rationality. (2003)The People's Choice (1945)Role of Product-Related Conversations in the Diffusion of a New Product (1967)Mail and Telephone Surveys: The Total Design Method. (1982)Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email (2004)Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities (2010)Toward a theory of customer engagement marketing (2016)Evidence for a three-factor theory of emotions (1977)Seeking the Ideal Form: Product Design and Consumer Response (1995)Core affect and the psychological construction of emotion. (2003)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)lavaan : An R Package for Structural Equation Modeling (2012)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Classifying Services to Gain Strategic Marketing Insights (1983)Understanding Service Convenience (2002)Effects of innovation types on firm performance (2011)Instructional manipulation checks: Detecting satisficing to increase statistical power (2009)Evaluating Goodness-of-Fit Indexes for Testing Measurement Invariance (2002)
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  • 1998

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Mail versus Mall: A Strategic Analysis of Competition between Direct Marketers and Conventional Retailers
549 cited

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  • 2003Sales Promotion Effectiveness: The Impact of Culture at an Ethnic-Group Level11 cited