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What You Always Wanted to Know about Marketing Strategy...But Were Too Confused to Ask
2 references·2 citing·16 second hop
What You Always Wanted to Know about Marketing Strategy...But Were Too Confused to Ask (1992)What You Always Wanted to Know about Mark…Marketing Planning and Strategy (2016)Marketing Planning and Strate…Marketing Planning and Strategy (1996)Marketing Planning and Strate…Chapter 6 Integrating Repatriated Managers in MNCs (2011)Chapter 6 Integrating Repatri…A needs-driven approach to expatriate adjustment and career development: a multiple mentoring perspective (2005)A needs-driven approach to ex…Research in Organizational Behavior. (1986)Social Capital, Intellectual Capital, and the Organizational Advantage (1998)Culture's Consequences: Comparing Values, Behaviors, Institutions, and Organizations across Nations (2002)The state of mentoring research: A qualitative review of current research methods and future research implications (2007)Advances in Career Theory and Research: A Critical Review and Agenda for Future Exploration (2009)Dynamic cross-cultural competencies and global leadership effectiveness (2012)Toward a Comprehensive Model of International Adjustment: An Integration of Multiple Theoretical Perspectives (1991)A Resource-Based Theory of the Firm: Knowledge Versus Opportunism (1996)Toward the boundaryless career: a closer look at the expatriate career concept and the perceived implications of an international assignment (2002)Marketing Plans: How to Prepare Them, How to Use Them (1989)Targeting Policy as a Competitive Strategy for European Inward Investment Agencies (1994)Tourist attitudes and destination marketing—the case of Australia's Northern Territory and Malaysia (2004)The impact of relational versus technological resources on e-loyalty: A comparative study between local, national and foreign branded banks (2018)Innovation, marketing strategy, environment, and performance (1996)The Convergence of Planning and Execution: Improvisation in New Product Development (1998)Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters (2003)
this work references cited by second hop

References

  • 1996Marketing Planning and Strategy228 cited
  • 2016Marketing Planning and Strategy72 cited

Cited by

  • 2005A needs-driven approach to expatriate adjustment and career development: a multiple mentoring perspective253 cited
  • 2011Chapter 6 Integrating Repatriated Managers in MNCs7 cited

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