SZodixStudyAcademic Library
DashboardShelvesOpen accessMy libraryInboxNotesWriteLearnAlerts
More
Ask your libraryNotificationsQuick citeReview
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness
16 references·1 citing·43 second hop
The Impact of Arousing Programming and Product Involvement on Advertising Effectiveness (2004)The Impact of Arousing Programming and Pr…Advances in Consumer Research (2025)Advances in Consumer ResearchMedia Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity (2002)Media Context and Advertising…The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)The Personal Involvement Inve…Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions. (1993)Positive mood and persuasion:…Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads (1991)Enhancing and Measuring Consu…The Role of Involvement in Attention and Comprehension Processes (1988)The Role of Involvement in At…The Effects of Physiological Arousal on Information Processing and Persuasion (1988)The Effects of Physiological …Happy and Sad TV Programs: How They Affect Reactions to Commercials (1987)Happy and Sad TV Programs: Ho…Warmth in Advertising: Measurement, Impact, and Sequence Effects (1986)Warmth in Advertising: Measur…How Advertising Works : A Planning Model Revisited (1986)How Advertising Works : A Pla…After the New Wears off: The Temporal Context of Product Involvement (1986)After the New Wears off: The …Measuring the Involvement Construct (1985)Measuring the Involvement Con…Measuring Consumer Involvement Profiles (1985)Measuring Consumer Involvemen…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Handbook of Communication (1974)Handbook of CommunicationExcitation transfer in communication-mediated aggressive behavior (1971)Excitation transfer in commun…Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer? (2018)Brand Placement in Emotional …Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)The Effects of Product Class Knowledge on Information Search Behavior (1985)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Measuring the Customer Experience in Online Environments: A Structural Modeling Approach (2000)Some antecedents and outcomes of brand love (2006)Principles of Behavior (1944)Nebraska Symposium on Motivation, 1961 (1963)Hot Temperatures, Hostile Affect, Hostile Cognition, and Arousal: Tests of a General Model of Affective Aggression (1995)Freudian Defense Mechanisms and Empirical Findings in Modern Social Psychology: Reaction Formation, Projection, Displacement, Undoing, Isolation, Sublimation, and Denial (1998)In the wake of 9/11: The psychology of terror. (2003)Handbook of Social Psychology (2013)A Theoretical Model for the Study of Product Importance Perceptions (1983)Consumer perceived risk: conceptualisations and models (1999)Understanding Service Convenience (2002)Customer Engagement: Exploring Customer Relationships Beyond Purchase (2012)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Does Gamification Work? -- A Literature Review of Empirical Studies on Gamification (2014)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)The expression of the emotions in man and animals. (1872)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Product/Consumption-Based Affective Responses and Postpurchase Processes (1987)Sequence Analysis: New Methods for Old Ideas (1995)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Strong Inference (1964)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research (1988)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Advertising Value and Advertising on the Web (1996)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Understanding and Mitigating Uncertainty in Online Exchange Relationships: A Principal–Agent Perspective1 (2007)Information Processing from Advertisements: Toward an Integrative Framework (1989)Social Capital: Prospects for a New Concept (2002)The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement (2007)Maximizing Business Returns to Corporate Social Responsibility (CSR): The Role of CSR Communication (2010)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
this work references cited by second hop

References

  • 2025Advances in Consumer Research13,264 cited
  • 1985Measuring the Involvement Construct6,012 cited
  • 1985Measuring Consumer Involvement Profiles2,247 cited
  • 1988The Role of Involvement in Attention and Comprehension Processes2,070 cited
  • 1994The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising1,729 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1991Enhancing and Measuring Consumers' Motivation, Opportunity, and Ability to Process Brand Information from Ads988 cited
  • 1971Excitation transfer in communication-mediated aggressive behavior728 cited
  • 1986After the New Wears off: The Temporal Context of Product Involvement608 cited
  • 1986Warmth in Advertising: Measurement, Impact, and Sequence Effects545 cited
  • 1987Happy and Sad TV Programs: How They Affect Reactions to Commercials503 cited
  • 1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.481 cited
  • 2002Media Context and Advertising Effectiveness: The Role of Context Appreciation and Context/Ad Similarity396 cited
  • 1986How Advertising Works : A Planning Model Revisited361 cited
  • 1988

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

The Effects of Physiological Arousal on Information Processing and Persuasion
317 cited
  • 1974Handbook of Communication297 cited
  • Cited by

    • 2018Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?21 cited