References

• 1985Mental Accounting and Consumer Choice4,875 cited
• 1995Building Strong Brands4,432 cited
• 2008Mental Accounting and Consumer Choice3,415 cited
• 2004The Theory and Practice of Revenue Management2,238 cited
• 1996‘Building Strong Brands’2,120 cited
• 1998Brand Equity as a Signaling Phenomenon1,968 cited
• 1985Mental Accounting and Consumer Choice / Теория ментального учета и потребительский выбор1,250 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice783 cited
• 2008Dynamic Pricing in the Presence of Strategic Consumers and Oligopolistic Competition296 cited
• 1997The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice263 cited
• 2004An Empirical Analysis of Determinants of Retailer Pricing Strategy238 cited
• 2008Revenue Management's Renaissance216 cited
• 2014Dynamic Pricing of Perishable Assets Under Competition202 cited
• 2001Market Response to a Major Policy Change in the Marketing Mix: Learning from Procter & Gamble's Value Pricing Strategy183 cited
• 1980Market Response, Competitive Behavior, and Time Series Analysis153 cited