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Consumer Ethnocentrism, Perceived Product Quality and Choice—An Empirical Investigation

16 references·16 citing·37 second hopsampled

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References

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1983Consumer Behavior: Implications for Marketing Strategy664 cited

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1970

A Comparison of Japanese and U.S. Attitudes toward Foreign Products

590 cited

1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects581 cited

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