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Brand and country of origin valuations of automobiles

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References

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1985Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective776 cited
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1989Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective731 cited
1993Measuring brand value with scanner data618 cited
1984Image Variables in Multi-Attribute Product Evaluations: Country-of-Origin Effects

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587 cited

1965Product Bias in the Central American Common Market560 cited

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