Meta-Analysis in Marketing: Generalization of Response ModelsAlan G. Sawyer, John U. Farley, Donald R. Lehmann1987-11-01articleJournal of Marketing Research69 citationsclosedNo readable copy stored yet — this record is metadata only.Meta-analysis and systematic reviewsMarketing and Advertising StrategiesBusiness Strategies and Management ResearchAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 69 citations exist upstream.Cited by1996What we know about ownership redirection in franchising: A meta-analysis1997Reliability Assessment and Optimization of Marketing Measurement1990A Knowledge-Based System for Advertising Design2001Applications of Meta-Analysis for Marketing and Public Policy: A Review