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Communication Shift – Chancen und Herausforderungen aus Marketingsicht · Study

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ArticleCommunication Shift – Chancen und Herausforderungen aus Marketingsicht

Marcus Schögel2011

Article2011

Communication Shift – Chancen und Herausforderungen aus Marketingsicht

Marcus Schögel · Kirsten Mrkwicka

10 citations·0/0 files stored·Marketing Review St Gallen

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Marketing and Advertising Strategies Digital Marketing and Social Media Public Relations and Crisis Communication

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References

2009Users of the world, unite! The challenges and opportunities of Social Media 1998A Communication-Based Marketing Model for Managing Relationships 2008How to Profit From a Better ¿Virtual Customer Environment¿1993Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze 2015Verhaltenswissenschaftliche Ansätze

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Year2011

Typearticle

Published2011-10-01

VenueMarketing Review St Gallen

ISSN-L1865-6544

Languagede

Citations10

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/s11621-011-0056-7

openalex_workW1990474009

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