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Communication Shift – Chancen und Herausforderungen aus Marketingsicht
5 references·0 citing·21 second hop
Communication Shift – Chancen und Herausforderungen aus Marketingsicht (2011)Communication Shift – Chancen und Herausf…Verhaltenswissenschaftliche Ansätze (2015)Verhaltenswissenschaftliche A…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…How to Profit From a Better ¿Virtual Customer Environment¿ (2008)How to Profit From a Better ¿…A Communication-Based Marketing Model for Managing Relationships (1998)A Communication-Based Marketi…Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze (1993)Strategie und Technik der Wer…Pragmatics of Human Communication (1975)Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance (1986)Price and Advertising Signals of Product Quality (1986)Communication and Control Processes in the Delivery of Service Quality (1988)Investments in Consumer Relationships: A Cross-Country and Cross-Industry Exploration (2001)Measures of Perceived Interactivity: An Exploration of the Role of Direction of Communication, User Control, and Time in Shaping Perceptions of Interactivity (2002)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Social media? Get serious! Understanding the functional building blocks of social media (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)How to Develop International Advertising Campaigns that Work: The Example of the European Food and Beverage Sector (1993)Effects of counterfeits on the image of luxury brands: An empirical study from the customer perspective (2010)Omni-Channel-Strategien durch Customer- Touchpoint-Management erfolgreich realisieren (2015)Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework (2015)Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty (2018)Social media and innovation: A systematic literature review and future research directions (2018)Sportmarketing (2001)Wissensvermittlung in der Mediendemokratie. Wie Medien und politische Akteure die Inhalte von Wahlprogrammen kommunizieren (2009)Die Wahrnehmung und Bewertung von Wahlplakaten: Ergebnisse einer Eyetracking-Studie (2010)
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References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 1998A Communication-Based Marketing Model for Managing Relationships1,236 cited
  • 2008How to Profit From a Better ¿Virtual Customer Environment¿343 cited
  • 1993Strategie und Technik der Werbung : verhaltenswissenschaftliche Ansätze148 cited
  • 2015Verhaltenswissenschaftliche Ansätze63 cited

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