SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Latest Trends in Environmental Advertising Design “Application Study of Egyptian Society”
16 references·0 citing·46 second hop
Latest Trends in Environmental Advertising Design “Application Study of Egyptian Society” (2012)Latest Trends in Environmental Advertisin…Green decisions: demographics and consumer understanding of environmental labels (2006)Green decisions: demographics…Green marketing: legend, myth, farce or prophesy? (2005)Green marketing: legend, myth…Green branding effects on attitude: functional versus emotional positioning strategies (2005)Green branding effects on att…Choosing the Right Green Marketing Strategy (2004)Choosing the Right Green Mark…Determinants of Chinese consumers' green purchase behavior (2001)Determinants of Chinese consu…Advertising Message Involvement: The Role of Enduring and Situational Factors (1999)Advertising Message Involveme…The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad (1995)The Combined Influence Hypoth…Shades of Green: A Multidimensional Analysis of Environmental Advertising (1995)Shades of Green: A Multidimen…Planning for our cultural heritage (1995)Planning for our cultural her…Green Advertising and the Reluctant Consumer (1995)Green Advertising and the Rel…Environmental Marketing Management: Meeting the Green Challenge (1995)Environmental Marketing Manag…A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach (1993)A Content Analysis of Environ…Pitfalls and Opportunities for Environmental Marketers (1992)Pitfalls and Opportunities fo…Industry's Response to Green Consumerism (1992)Industry's Response to Green …Ethics and environmental marketing (1992)Ethics and environmental mark…A Blueprint for Green Marketing (1991)A Blueprint for Green Marketi…It's not Easy Being Green (1994)Towards the Sustainable Corporation: Win-Win-Win Business Strategies for Sustainable Development (1994)Green and competitive: ending the stalemate (1995)Opportunities for green marketing: young consumers (2008)Mindful consumption: a customer-centric approach to sustainability (2010)“Green Marketing”: An analysis of definitions, strategy steps, and tools through a systematic review of the literature (2017)Current issues and research in advertising (1978)Modern Marketing Theory: Critical Issues in the Philosophy of Marketing Science (1991)Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as Market Strategy (1997)What are we doing here? Analyzing fifteen years of energy scholarship and proposing a social science research agenda (2014)Concepts and forms of greenwashing: a systematic review (2020)Environmental segmentation alternatives: a look at green consumer behavior in the new millennium (1999)Targeting consumers who are willing to pay more for environmentally friendly products (2001)Can socio-demographics still play a role in profiling green consumers? A review of the evidence and an empirical investigation (2003)Attitude towards the Environment and Green Products:Consumers’ Perspective (2010)The influence factors on choice behavior regarding green products based on the theory of consumption values (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Cyberspace Advertising vs. Other Media: Consumer vs. Mature Student Attitudes (2001)Measuring the Hedonic and Utilitarian Dimensions of Consumer Attitude (2003)Influence Processes for Information Technology Acceptance: An Elaboration Likelihood Model1 (2006)Advances in Consumer Research (2025)In Search of Brand Image: a Foundation Analysis (1990)Green marketing strategies: an examination of stakeholders and the opportunities they present (2010)Perceived Greenwashing: The Interactive Effects of Green Advertising and Corporate Environmental Performance on Consumer Reactions (2013)Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions (2020)Content Analysis in Consumer Research (1977)Reliability of Nominal Data Based on Qualitative Judgments (1989)Advances in Consumer Research (1992)Corporate Environmentalism: Antecedents and Influence of Industry Type (2003)How to SHIFT Consumer Behaviors to be More Sustainable: A Literature Review and Guiding Framework (2019)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Structural equation modeling in practice: A review and recommended two-step approach. (1988)Testing Structural Equation Models. (1994)Sustainable Food Consumption: Exploring the Consumer “Attitude – Behavioral Intention” Gap (2006)Factors Affecting Green Purchase Behaviour and Future Research Directions (2015)Predicting green product consumption using theory of planned behavior and reasoned action (2015)Coefficient Alpha and the Internal Structure of Tests (1951)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Understanding how consumers view green hotels: how a hotel's green image can influence behavioural intentions (2010)Investigation of green marketing tools' effect on consumers' purchase behavior (2011)Enhance green purchase intentions (2012)The Determinants of Green Product Development Performance: Green Dynamic Capabilities, Green Transformational Leadership, and Green Creativity (2012)Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior (2017)Exploring consumer attitude and behaviour towards green practices in the lodging industry in India (2007)Mainstreaming Green Product Innovation: Why and How Companies Integrate Environmental Sustainability (2010)
this work references cited by second hop

References

  • 2001Determinants of Chinese consumers' green purchase behavior1,258 cited
  • 2005Green marketing: legend, myth, farce or prophesy?1,073 cited
  • 2004Choosing the Right Green Marketing Strategy669 cited
  • 1993A Content Analysis of Environmental Advertising Claims: A Matrix Method Approach602 cited
  • 2005Green branding effects on attitude: functional versus emotional positioning strategies573 cited
  • 2006Green decisions: demographics and consumer understanding of environmental labels545 cited
  • 1995Shades of Green: A Multidimensional Analysis of Environmental Advertising527 cited
  • 1995Environmental Marketing Management: Meeting the Green Challenge435 cited
  • 1995Green Advertising and the Reluctant Consumer368 cited
  • 1995The Combined Influence Hypothesis: Central and Peripheral Antecedents of Attitude toward the Ad171 cited
  • 1992Ethics and environmental marketing119 cited
  • 1992Industry's Response to Green Consumerism116 cited
  • 1991A Blueprint for Green Marketing97 cited
  • 1995Planning for our cultural heritage68 cited
  • 1999Advertising Message Involvement: The Role of Enduring and Situational Factors65 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

  • 1992Pitfalls and Opportunities for Environmental Marketers13 cited
  • Cited by

    No citing works inside the corpus for this window.