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An evaluation of the BUYGRID Analytic Framework · Study

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ArticleAn evaluation of the BUYGRID Analytic Framework

Wade Ferguson1979

Article1979

An evaluation of the BUYGRID Analytic Framework

22 citations·0/0 files stored·Industrial Marketing Management

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Consumer Behavior and Marketing Influence Multi-Criteria Decision Making Quality and Supply Management

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References

1967Industrial buying and creative marketing 1972A General Model for Understanding Organizational Buying Behavior 1974Industrial market segmentation 1970Industrial Source Loyalty

Cited by

1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework 1982Exploring Complex Decision Making Units: A New Approach 1985OEM buying process for new components: Purchasing and marketing implications 1995Soliciting unsolicited export orders 2024A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation 1996Purchasing strategies and decision‐making processes in the food service industry: a case study of UK restaurant chains 1997Organizational buyer behaviour: a study of UK restaurant chains 1993Decision Making in Purchases of Equipment and Materials: A Four‐country Comparison

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1978A critical review of recent organizational buying researcharticle · 4 shared references 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Frameworkarticle · 3 shared references 2011The structure and evolution of business-to-business marketing: A citation and co-citation analysisarticle · 3 shared references 1987Identifying buying influences for a professional service: Implications for marketing effortsarticle · 3 shared references 1986Segmenting a business market for a professional servicearticle · 3 shared references 2006Relationship value and relationship qualityarticle · 2 shared references

Details

Year1979

Typearticle

Published1979-01-01

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations22

Files0 public / 0

ShelfConsumer Behavior and Marketing Influence

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doi10.1016/0019-8501(79)90016-6

openalex_workW1990567893

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