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An evaluation of the BUYGRID Analytic Framework
4 references·8 citing·41 second hop
An evaluation of the BUYGRID Analytic Framework (1979)An evaluation of the BUYGRID Analytic Fra…Industrial market segmentation (1974)Industrial market segmentationA General Model for Understanding Organizational Buying Behavior (1972)A General Model for Understan…Industrial Source Loyalty (1970)Industrial Source LoyaltyIndustrial buying and creative marketing (1967)Industrial buying and creativ…A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation (2024)A dynamic, relational approac…Organizational buyer behaviour: a study of UK restaurant chains (1997)Organizational buyer behaviou…Purchasing strategies and decision‐making processes in the food service industry: a case study of UK restaurant chains (1996)Purchasing strategies and dec…Soliciting unsolicited export orders (1995)Soliciting unsolicited export…Decision Making in Purchases of Equipment and Materials: A Four‐country Comparison (1993)Decision Making in Purchases …Industrial Purchasing: An Empirical Exploration of the Buyclass Framework (1987)Industrial Purchasing: An Emp…OEM buying process for new components: Purchasing and marketing implications (1985)OEM buying process for new co…Exploring Complex Decision Making Units: A New Approach (1982)Exploring Complex Decision Ma…Institutionalized Organizations: Formal Structure as Myth and Ceremony (1977)The Iron Cage Revisited: Institutional Isomorphism and Collective Rationality in Organizational Fields (1983)Economic Action and Social Structure: The Problem of Embeddedness (1985)The Internationalization of Small High-Technology Firms (1999)Social Ties and Foreign Market Entry (2000)The effect of successful trade show attendance on future show interest: exploring Japanese attendee perspectives of domestic and offshore international events (2003)Book Review: Organizational Buying Behavior (1973)Issues and Advances in Segmentation Research (1978)The Impact of Internet Use on Business-to-Business Marketing (2000)Conceptualizing and communicating value in business markets: From value in exchange to value in use (2018)A Model of Industrial Buyer Behavior (1973)Determinants of Influence in Organizational Buying: A Contingency Approach (1989)Analisa Faktor Yang Menjadi Preferensi Konsumen Dalam Memilih Coffee Shop Di Surabaya (2015)The Development of Buyer‐Seller Relationships in Industrial Markets (1980)Industrial Marketing Management (2008)A Note on the Criticisms Against the Internationalization Process Model (2015)The state of business to business marketing research (2021)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Review of Psychometric theory (2nd ed.). (1979)The Economic Institutions of Capitalism (1987)An eclectic theory of the choice of international entry mode (1990)Ambiguity and the process of knowledge transfer in strategic alliances (1999)The C-OAR-SE procedure for scale development in marketing (2002)The Importance of Convenience in Consumer Purchasing (1958)Influences on Exchange Processes: Buyers' Preconceptions of a Seller's Trustworthiness and Bargaining Toughness (1985)Interfirm Adaptation in Business Relationships (1991)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)The Buying Center: Structure and Interaction Patterns (1981)Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis (1993)Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey (2004)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)The Commitment-Trust Theory of Relationship Marketing (1994)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Customer experience management in B2B markets: CXM value propositions and archetypical CXM strategies (2025)Key account managers and customer experience: A service ecosystem approach (2025)An Examination of the Nature of Trust in Buyer-Seller Relationships (1997)Antecedents and consequences of trust and satisfaction in buyer‐seller relationships (1998)A review of methods supporting supplier selection (2001)A review and meta-analysis of country-of-origin research (1999)Customer perceived value: a substitute for satisfaction in business markets? (2002)Organizational innovation adoption: a multi-level framework of determinants and opportunities for future research (2002)
this work references cited by second hop

References

  • 1967Industrial buying and creative marketing995 cited
  • 1972A General Model for Understanding Organizational Buying Behavior922 cited
  • 1974Industrial market segmentation255 cited
  • 1970Industrial Source Loyalty142 cited

Cited by

  • 1987Industrial Purchasing: An Empirical Exploration of the Buyclass Framework429 cited
  • 1982Exploring Complex Decision Making Units: A New Approach115 cited
  • 1985OEM buying process for new components: Purchasing and marketing implications27 cited
  • 1995Soliciting unsolicited export orders26 cited
  • 2024A dynamic, relational approach to B2B customer experience: A customer-centric perspective from a longitudinal investigation21 cited
  • 1996Purchasing strategies and decision‐making processes in the food service industry: a case study of UK restaurant chains20 cited
  • 1997Organizational buyer behaviour: a study of UK restaurant chains19 cited
  • 1993Decision Making in Purchases of Equipment and Materials: A Four‐country Comparison8 cited

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