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The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California
6 references·4 citing·46 second hop
The Impact of Wine Tasting on Wine Purchases: Evidence from Napa, California (2005)The Impact of Wine Tasting on Wine Purcha…Marketing Research Within a Changing Information Environment (2003)Marketing Research Within a C…A Benefit Congruency Framework of Sales Promotion Effectiveness (2000)A Benefit Congruency Framewor…Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Work and/or Fun: Measuring He…Erratum (1991)ErratumMarketing Planning for Wine (1990)Marketing Planning for WineAttitude-Behavior Consistency: The Impact of Product Trial versus Advertising (1983)Attitude-Behavior Consistency…Virtual Tasting in the Metaverse: Technological Advances and Consumer Behavior Impacts (2024)Virtual Tasting in the Metave…Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model (2019)Comparing the service experie…Wine Cellar Experiences in the Southeastern United States: Educating the Winery Visitor on Muscadine Wines (2014)Wine Cellar Experiences in th…Imagery and Consumption of Wine: A Southern United States Case Study (2012)Imagery and Consumption of Wi…Brand Community (2001)Who is the wine tourist? (2002)Food Tourism Around the World development, management and markets (2003)Customer satisfaction with sommelier services of upscale Chinese restaurants in Hong Kong (2019)Do Consumers Seek Terroir Elements When Choosing a Wine? Insight from Four Generational Cohorts (2024)Exploring Emerging Chinese Wine Tourists: Does Gender Matter? (2024)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Role of Imagery in Information Processing: Review and Extensions (1987)Individual Differences in the Centrality of Visual Product Aesthetics: Concept and Measurement (2003)The experience of New Zealand in the evolving wine markets of Japan and Singapore (2014)Applying experiential marketing in selling tourism dreams (2018)Structuring food and wine pairing experiences in an emerging economy – Implications for food and wine pursuits, recreation, and tourism (2024)A Paradigm for Developing Better Measures of Marketing Constructs (1979)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Using PLS Path Modeling for Assessing Hierarchical Construct Models: Guidelines and Empirical Illustration1 (2009)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Pursuing the Value-Conscious Consumer: Store Brands versus National Brand Promotions (2001)A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research (2003)Justification Effects on Consumer Choice of Hedonic and Utilitarian Goods (2005)The Impact of Television Advertising: Learning Without Involvement (1965)The Theory of Buyer Behavior (1971)The Nature and Determinants of Customer Expectations of Service (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)A Model of the Antecedents of Perceived Ease of Use: Development and Test (1996)Mind, Self, and Society (2015)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)PLS-SEM: Indeed a Silver Bullet (2011)Customer evaluations of winery tasting room employees with disabilities (2026)From Tasting to Traveling: How Wineries' Phygital Experience Drives Tourists' Wine Tourism Intention (2026)The Case Research Strategy in Studies of Information Systems (1987)Impact of 3-D Advertising on Product Knowledge, Brand Attitude, and Purchase Intention: The Mediating Role of Presence (2002)Metaverse as a disruptive technology revolutionising tourism management and marketing (2023)Export Product Strategy Fit and Performance: An Empirical Investigation (2009)Consumer attitudes towards mobile marketing in the smart phone era (2013)Renewable energy technology acceptance in Peninsular Malaysia (2015)Uncovering “theories‐in‐use”: building luxury wine brands (2004)Motivational factors of gender, income and age on selecting a bottle of wine (2006)Antecedents and consequences of green innovation in the wine industry: the role of channel structure (2013)What Price Quality? An Investigation into the Prediction of Wine-quality Ratings (2002)Age Related Motivational Segmentation of Wine Consumption in a Hospitality Setting (2004)Influence of Wine Packaging on Consumers' Decision to Purchase (2006)
this work references cited by second hop

References

  • 1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value6,019 cited
  • 2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
  • 2003Marketing Research Within a Changing Information Environment570 cited
  • 1983Attitude-Behavior Consistency: The Impact of Product Trial versus Advertising563 cited
  • 1990Marketing Planning for Wine104 cited
  • 1991Erratum71 cited

Cited by

  • 2019Comparing the service experience of satisfied and non-satisfied customers in the context of wine tasting rooms using the SERVQUAL model25 cited
  • 2024Virtual Tasting in the Metaverse: Technological Advances and Consumer Behavior Impacts11 cited
  • 2014Wine Cellar Experiences in the Southeastern United States: Educating the Winery Visitor on Muscadine Wines10 cited
  • 2012Imagery and Consumption of Wine: A Southern United States Case Study8 cited

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