Children's Television Advertising in the Multichannel Environment

Dale Kunkel · Walter Gantz

136 citations0/0 files storedJournal of Communication

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Child Development and Digital Technology Marketing and Advertising Strategies Media and Digital Communication

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Dale Kunkel, Walter Gantz; Children's Television Advertising in the Multichannel Environment, Journal of Communication, Volume 42, Issue 3, 1 September 199

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1977The Content of Children's Toy and Food Commercials

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