SZodixStudyAcademic Library

Dashboard Shelves Open access My library Inbox Notes Write Learn Alerts

More

Ask your library Notifications Quick cite Review

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

The Content of Children's Toy and Food Commercials · Study

ArticleShelves

ArticleThe Content of Children's Toy and Food Commercials

Charles K. Atkin1977

Article1977

The Content of Children's Toy and Food Commercials

Charles K. Atkin · Gary R. Heald

71 citations·0/0 files stored·Journal of Communication

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Media, Gender, and Advertising Marketing and Advertising Strategies Child Development and Digital Technology

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 71 citations exist upstream.

Cited by

1992Children's Television Advertising in the Multichannel Environment 1979Parental Mediation of Television Advertising Effects 1998“We'll Be Back in a Moment”: A Content Analysis of Advertisements in Children's Television in the 1950s 2003Minorities in Children's Television Commercials: New, Improved, and Stereotyped 2002Appeals in television advertising: A content analysis of commercials aimed at children and teenagers 2002Race Representation in Child-Targeted Television Commercials 2008Racial Stereotypes in Children’s Television Commercials 1993Appraising gender role portrayals in TV commercials

Details

Year1977

Typearticle

Published1977-03-01

VenueJournal of Communication

ISSN-L0021-9916

Languageen

Citations71

Files0 public / 0

ShelfMedia, Gender, and Advertising

Identifiers

doi10.1111/j.1460-2466.1977.tb01805.x

openalex_workW2010814763

Links

Imported from OpenAlex (CC0) — nothing here is generated.