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Charles K. Atkin · Study

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Charles K. Atkin

57 works· latest 2013· 5 institutionscluster: provisional

h-index38

i1057

Citations6,061

Works here57

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Most cited in this library

Public Communication Campaigns2001 · 763 citations
Effectiveness of Celebrity Endorsers1983 · 682 citations
Public Communication Campaigns2013 · 456 citations
Observation of Parent-Child Interaction in Supermarket Decision-Making1978 · 273 citations
Parental Influences On Adolescent Media Use1971 · 197 citations

Works

57 shown

Public Communication Campaigns

Sage eBooks·2013·2 authors·book

456citations

Theory and Principles of Public Communication Campaigns

Sage eBooks·2013·2 authors·chapter

116citations

Guidelines for Formative Evaluation Research in Campaign Design

Sage eBooks·2013·2 authors·chapter

73citations

Public Communication Campaigns—the American Experience

Sage eBooks·2013·2 authors·chapter

15citations

Advances In Public Communication Campaigns

The International Encyclopedia of Media Studies·2012·2 authors·other

37citations

Developing Eff ective Media Campaigns for Health Promotion

·2011·3 authors

29citations

Action Tendency Emotions Evoked by Memorable Breast Cancer Messages and Their Association With Prevention and Detection Behaviors

Health Communication·2010·8 authors·Open access

48citations

Communication Campaigns

Sage eBooks·2010·2 authors·chapter

26citations

Topics and Sources of Memorable Breast Cancer Messages and Their Impact on Prevention and Detection Behaviors

Journal of Health Communication·2009·7 authors·Open access

89citations

The Impact of Personal and/or Close Relationship Experience on Memorable Messages About Breast Cancer and the Perceived Speech Acts of the Sender

Journal of Cancer Education·2009·5 authors·Open access

24citations

PUBLIC COMMUNICATION CAMPAIGNS: Theoretical Principles and Practical Applications

Routledge eBooks·2009·2 authors·chapter·Open access

39citations

A Comprehensive Analysis of Breast Cancer News Coverage in Leading Media Outlets Focusing on Environmental Risks and Prevention

Journal of Health Communication·2008·3 authors·Open access

119citations

Are "Drink Responsibly" Alcohol Campaigns Strategically Ambiguous?

Health Communication·2006·3 authors

134citations

A Social Judgment Theory Approach to Conducting Formative Research in a Social Norms Campaign

Communication Theory·2006·4 authors

63citations

A Radio-Based Approach to Promoting Gun Safety: Process and Outcome Evaluation Implications and Insights

Health Communication·2003·3 authors

19citations

Using Media Campaigns for Health Promotion

·2003·2 authors

96citations

Exposure to Alcohol Billboards and Beliefs and Attitudes toward Drinking among Mexican American High School Students

Howard Journal of Communications·2002·2 authors

20citations

Communication Campaigns: Theory, Design, Implementation, and Evaluation

Routledge eBooks·2002·2 authors·chapter

21citations

Promoting gun trigger-lock use: insights and implications from a radio-based health communication intervention

Journal of Applied Communication Research·2002·5 authors

30citations

Promising Strategies for Media Health Campaigns

Psychology Press eBooks·2001·1 author·chapter

26citations

Public Communication Campaigns

Sage eBooks·2001·2 authors·book

763citations

Formative Evaluation Research in Campaign Design

Sage eBooks·2001·2 authors·chapter

177citations

Theory and Principles of Media Health Campaigns

Sage eBooks·2001·1 author·chapter

116citations

Using the Parallel Process Model to Prevent Firearm Injury and Death: Field Experiment Results of a Video-Based Intervention

Journal of Communication·2000·4 authors

50citations

A Comprehensive Model of Information Seeking

Science Communication·1995·4 authors

179citations

A Review of National Television PSA Campaigns for Preventing Alcohol-Impaired Driving, 1987-1992

Journal of Public Health Policy·1995·2 authors

106citations

Differences Between Formal and Informal Communication Channels

Journal of Business Communication·1994·3 authors

164citations

A Critical Analysis of "Moderation" Advertising Sponsored by the Beer Industry: Are "Responsible Drinking" Commercials Done Responsibly?

Milbank Quarterly·1992·3 authors

53citations

Effects of negative political advertising on the political process

Journal of Broadcasting & Electronic Media·1990·4 authors

173citations

Effects of televised alcohol messages on teenage drinking patterns

Journal of Adolescent Health Care·1990·1 author

84citations

Communication Practices of Journalists: Interaction with Public, other Journalists

Journalism Quarterly·1987·4 authors

19citations

Mass Communication and Political Socialization: Specifying the Effects

Public Opinion Quarterly·1986·2 authors

89citations

Teenage Drinking: Does Advertising Make a Difference?

Journal of Communication·1984·3 authors

167citations

The Impact of Polling on the Mass Media

The Annals of the American Academy of Political and Social Science·1984·2 authors

34citations

The Effects of Alcohol Advertising

ACR North American Advances·1984·2 authors

22citations

Effects of Realistic TV Violence vs. Fictional Violence on Aggression

Journalism Quarterly·1983·1 author

119citations

Television and Race Role Socialization

Journalism Quarterly·1983·3 authors

20citations

The Portrayal of Driving on Television, 1975–1980

Journal of Communication·1983·2 authors

12citations

Effectiveness of Celebrity Endorsers

Journal of Advertising Research·1983·2 authors

682citations

How Journalists Perceive the Reading Audience

Newspaper Research Journal·1983·3 authors

20citations

Learning about the Family from Television

Journal of Communication·1982·4 authors

50citations

Sexual Intimacy on Commercial TV during Prime Time

Journalism Quarterly·1980·5 authors

33citations

Research Evidence on Mass Mediated Health Communication Campaigns

Annals of the International Communication Association·1979·1 author

86citations

Trends in Use of Alcohol and other Substances on Television

Journal of Drug Education·1979·5 authors

42citations

Selective exposure to televised violence

Journal of Broadcasting·1979·4 authors

66citations

Effects of Drug Commercials on Young Viewers

Journal of Communication·1978·1 author

43citations

Observation of Parent-Child Interaction in Supermarket Decision-Making

Journal of Marketing·1978·1 author

273citations

Sexual Intimacy and Drug Use in Tv Series

Journal of Communication·1978·4 authors

57citations

Television News and Political Socialization

Public Opinion Quarterly·1978·2 authors

119citations

Effects of Campaign Advertising and Newscasts on Children

Journalism Quarterly·1977·1 author

14citations

The Content of Children's Toy and Food Commercials

Journal of Communication·1977·2 authors

71citations

News Media Exposure, Political Knowledge and Campaign Interest

Journalism Quarterly·1976·3 authors

78citations

Effects of Political Advertising

Public Opinion Quarterly·1976·2 authors

149citations

Quality Versus Quantity in Televised Political ADS

Public Opinion Quarterly·1973·4 authors

69citations

Anticipated Communication and Mass Media Information-Seeking

Public Opinion Quarterly·1972·1 author

167citations

How Imbalanced Campaign Coverage Affects Audience Exposure Patterns

Journalism Quarterly·1971·1 author

18citations

Parental Influences On Adolescent Media Use

American Behavioral Scientist·1971·3 authors

197citations