References

• 1956The magical number seven, plus or minus two: Some limits on our capacity for processing information.17,773 cited
• 2013Language, Memory, and Thought2,175 cited
• 1968Readings in Attitude Theory and Measurement2,124 cited
• 1971Comparison of Bayesian and regression approaches to the study of information processing in judgment1,819 cited
• 1969Risk Taking and Information Handling in Consumer Behavior1,397 cited
• 1956Cognitive structure and attitudinal affect.1,065 cited
• 1971Integration theory and attitude change.905 cited
• 1973Issues in Marketing's Use of Multi-Attribute Attitude Models683 cited
• 1978Consumer and Industrial Buying Behavior607 cited
• 1976A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object437 cited
• 1977Consumer behavior : application of theory419 cited
• 1977Information Acquisition Behavior in Brand Choice Situations406 cited
• 1974Intrinsic versus extrinsic cues as determinants of perceived product quality.385 cited
• 1968Determinant Buying Attitudes: Meaning and Measurement381 cited
• 1973Human judgment and social interaction188 cited