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Race, sex, and fashion innovativeness: A replication
10 references·8 citing·39 second hop
Race, sex, and fashion innovativeness: A replication (1989)Race, sex, and fashion innovativeness: A …Advances in Consumer Research (2025)Advances in Consumer ResearchMarketing research in a marketing environment (1990)Marketing research in a marke…Marketing Research in a Marketing Environment (1988)Marketing Research in a Marke…American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer Behavior (1981)American Jewish Ethnicity: It…Mail and Telephone Surveys (1979)Mail and Telephone SurveysAn Examination of Innovative Communicators, Opinion Leaders and Innovators For Men's Fashion Apparel (1978)An Examination of Innovative …Mail Surveys and Response Rates: A Literature Review (1975)Mail Surveys and Response Rat…Predicting Opinion Leadership for Men's Apparel Fashions (1972)Predicting Opinion Leadership…Do the Poor Pay More? (1968)Do the Poor Pay More?Negroes and Fashion Interest (1966)Negroes and Fashion InterestThe effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness (2023)The effect of variety seeking…Fashion opinion leadership, innovativeness and attitude toward advertising among Portuguese consumers (2016)Fashion opinion leadership, i…Fashion globally (2014)Fashion globallyExpected Price and User Image for Branded and Co-Branded Sports Apparel (2013)Expected Price and User Image…Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes (2013)Effects of co-branding on con…Fashion collaboration or collision? (2010)Fashion collaboration or coll…Celebrity Endorser and Respondents Gender: Its Impact on Company, Behavioral and Attitudinal Variables (2007)Celebrity Endorser and Respon…Apparel Acquisition for Consumers with Disabilities: Purchasing Practices and Barriers to Shopping (1994)Apparel Acquisition for Consu…The achieving society. (1961)Ethnic Groups and Boundaries: The Social Organization of Culture Difference (1970)Innovativeness: The Concept and Its Measurement (1978)Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis (1984)Identity salience and the influence of differential activation of the social self-schema on advertising response. (2002)Religious Influences on Shopping Behaviour: An Exploratory Study (2004)Diffusion of Innovations (1963)Basic color terms: their universality and evolution. By Brent Berlin and Paul Kay. Berkeley & Los Angeles: University of California Press, 1969. Pp. xi, 178. $8.50. (1973)Three and A Half Decades of Fashion Adoption Research: What Have We Learned? (1992)Demographic and Lifestyle Characteristics as Predictors of Fashion Opinion Leadership Among Mature Consumers (1993)Psychographic constructs and demographic segments (1995)Diffusion of Innovations 1 (2019)Estimating the Effect of Incentives on Mail Survey Response Rates: A Meta-Analysis (1993)Marketing research: text and cases (2002)Response Rate and Response Quality of Internet-Based Surveys: An Experimental Study (2004)Reported response rates to mailed physician questionnaires. (2020)Self-Concept in Consumer Behavior: A Critical Review (1982)Measuring Brand Equity Across Products and Markets (1996)Dimensions of Brand Personality (1997)Are They Wearing Their Pride on Their Sleeve? Examining the Impact of Team and University Identification upon Brand Equity (2016)To partner or not? A study of co-branding partnership and consumers' perceptions of symbolism and functionality toward co-branded sport products (2020)An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry (2023)On assuring valid measures for theoretical models using survey data (2003)Consumer attitudes towards domestic solar power systems (2005)Trade promotion and SME export performance (2006)Work Role Transitions: A Study of American Expatriate Managers in Japan (1988)Response Rate in Academic Studies-A Comparative Analysis (1999)A guide for the design and conduct of self-administered surveys of clinicians (2008)Chinese puzzles and paradoxes: conducting business research in China (2001)The C-OAR-SE procedure for scale development in marketing: a comment (2005)Breaking the myths on emerging consumers in retailing (2006)Why do the poor pay more? Exploring the poverty penalty concept (2008)Do the Poor Pay More for Food? Evidence from the United Kingdom (2010)Opinion leaders, adopters, and communicative adopters: A role analysis (1989)Body Cathexis, Clothing Attitude, and Their Relations to Clothing and Shopping Behavior Among Male Consumers (1991)A Consumer Vision for Sustainable Fashion Practice (2011)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1979Mail and Telephone Surveys1,436 cited
  • 1975Mail Surveys and Response Rates: A Literature Review855 cited
  • 1981American Jewish Ethnicity: Its Relationship to Some Selected Aspects of Consumer Behavior384 cited
  • 1990Marketing research in a marketing environment272 cited
  • 1988Marketing Research in a Marketing Environment132 cited
  • 1978An Examination of Innovative Communicators, Opinion Leaders and Innovators For Men's Fashion Apparel76 cited
  • 1968Do the Poor Pay More?75 cited
  • 1972Predicting Opinion Leadership for Men's Apparel Fashions52 cited
  • 1966Negroes and Fashion Interest13 cited

Cited by

  • 2013Expected Price and User Image for Branded and Co-Branded Sports Apparel26 cited
  • 2010Fashion collaboration or collision?24 cited
  • 2013Effects of co-branding on consumers' purchase intention and evaluation of apparel attributes23 cited
  • 1994Apparel Acquisition for Consumers with Disabilities: Purchasing Practices and Barriers to Shopping15 cited
  • 2014Fashion globally12 cited

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2023
The effect of variety seeking and status consumption on generation Y consumers’ attitude toward beauty products: The mediating role of innovativeness
9 cited
  • 2016Fashion opinion leadership, innovativeness and attitude toward advertising among Portuguese consumers8 cited
  • 2007Celebrity Endorser and Respondents Gender: Its Impact on Company, Behavioral and Attitudinal Variables7 cited