SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
La comunicación publicitaria se pone de moda: branded content y fashion films
2 references·7 citing·26 second hop
La comunicación publicitaria se pone de moda: branded content y fashion films (2015)La comunicación publicitaria se pone de m…"Branded content" y "storytelling". El arte de crear contenidos y contar historias (2014)"Branded content" y "storytel…Narrativas transmedia. Cuando todos los medios cuentan (2013)Narrativas transmedia. Cuando…Were we prepared to face a pandemic? Exploring companies' CSR disclosure on social media before COVID-19 outbreak (2022)Were we prepared to face a pa…Fashion films: la inclusividad queer entre los medios de moda y las prácticas corporativas (2010-2020) (2022)Fashion films: la inclusivida…Los 'fashion films' como nuevo modelo de 'branded content'. Estudio de 'Inside Chanel' (2012-2019) (2021)Los 'fashion films' como nuev…Branded content: una nueva apuesta para el New York Times (2019)Branded content: una nueva ap…Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous (2018)Valores y storytelling en los…Los contenidos de marca: una propuesta taxonómica / Brand contents: a taxonomic proposal (2018)Los contenidos de marca: una …Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films (2018)Comunicación publicitaria en …Current issues and research in advertising (1978)The Distorted Mirror: Reflections on the Unintended Consequences of Advertising (1986)Time and narrative (1986)Branded Entertainment: A New Advertising Technique or Product Placement in Disguise? (2006)Los Mensajes Híbridos en el marketing postmoderno: una propuesta de taxonomía (2016)Advertainment : Fusing advertising and entertainment (2023)Emotional branding: the new paradigm for connecting brands to people (2002)The Concept of Engagement: A Systematic Analysis of the Ongoing Marketing Debate (2010)Narrative-transportation storylines in luxury brand advertising: Motivating consumer engagement (2015)Content Analysis: An Introduction to its Methodology. (1984)The Double-Edge of Organizational Legitimation (1990)Case study research: design and methods (2011)La Narrativa Transmedia en el model de comunicación de las empresas de moda internacionales: un estudio de caso (2014)Publicidad y Branded Entertainment: interactividad y otros códigos de entretenimiento (2014)Fashion films as a new communication format to build fashion brands (2016)Corporate Social Responsibility Theories: Mapping the Territory (2004)How corporate social responsibility is defined: an analysis of 37 definitions (2006)The Business Case for Corporate Social Responsibility: A Review of Concepts, Research and Practice (2010)The Impact of National Cultural Dimensions on Corporate Environmental, Social and Governance Disclosure: Evidence From Social Media Practices (2025)Corporate Social Responsibility (2010)100 Years of the Fashion Film: Frameworks and Histories (2013)Post-Cinematic Affect (2016)Transmedia Storytelling, an ally of Corporate Communication: #Dropped by Heineken case study (1970)Data management in audiovisual business: Netflix as a case study (2016)El Ministerio Transmedia: expansiones narrativas y culturas participativas (2017)Estrategias publicitarias para jóvenes: advergaming, redes sociales y realidad aumentada (2016)
this work references cited by second hop

References

  • 2013Narrativas transmedia. Cuando todos los medios cuentan490 cited
  • 2014"Branded content" y "storytelling". El arte de crear contenidos y contar historias13 cited

Cited by

  • 2018Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films29 cited
  • 2019Branded content: una nueva apuesta para el New York Times16 cited
  • 2018Los contenidos de marca: una propuesta taxonómica / Brand contents: a taxonomic proposal14 cited
  • 2018Valores y storytelling en los fashion films. El caso Tender Stories (2014-2017), de Tous12 cited
  • 2022Were we prepared to face a pandemic? Exploring companies' CSR disclosure on social media before COVID-19 outbreak11 cited
  • 2021Los 'fashion films' como nuevo modelo de 'branded content'. Estudio de 'Inside Chanel' (2012-2019)6 cited
  • 2022Fashion films: la inclusividad queer entre los medios de moda y las prácticas corporativas (2010-2020)3 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work