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Customer retention is not enough
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Customer retention is not enough (2005)Customer retention is not enoughAntecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases? (2018)Antecedents and Consequences …Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls (2014)Cross-Selling Performance in …Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention (2013)Service Quality, Corporate Br…Is Customer Satisfaction an Indicator of Customer Loyalty? 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  • 2018Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?331 cited
  • 2008Expanding Business-to-Business Customer Relationships: Modeling the Customer's Upgrade Decision179 cited
  • 2013Service Quality, Corporate Brand Image, and Switching Behavior: The Mediating Role of Customer Satisfaction and Repurchase Intention178 cited
  • 2006Customer retention management processes169 cited
  • 2006Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs162 cited
  • 2014Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls139 cited
  • 2007Size and Share of Customer Wallet132 cited
  • 2012Is Customer Satisfaction an Indicator of Customer Loyalty?124 cited
  • 2010The Relationship Between Service Quality and Customer Satisfaction in the Telecommunication Industry: Evidence From Nigeria119 cited
  • 2006Managing customer loyalty in liberalized residential energy markets: The impact of energy branding116 cited
  • 2008An empirical analysis of the components of retailer customer loyalty programs114 cited
  • 2009The Effect of Service Price Increases on Customer Retention105 cited
  • 2007Service quality and customer satisfaction : antecedents of customer's re-patronage intentions

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97 cited
  • 2005Measuring risk‐adjusted customer lifetime value and its impact on relationship marketing strategies and shareholder value93 cited
  • 2005Does customer satisfaction lead to profitability?93 cited
  • 2007Cultural Influence on Proneness to Brand Loyalty90 cited