SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Gender differences in new brand name response · Study

ArticleShelves

ArticleGender differences in new brand name response

Richard R. Klink2008

Article2008

Gender differences in new brand name response

Richard R. Klink

96 citations·0/0 files stored·Marketing Letters

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Media, Gender, and Advertising

Abstract

No abstract was published for this record.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 96 citations exist upstream.

References

1978The Reproduction of Mothering 1979The Reproduction of Mothering: Psychoanalysis and the Sociology of Gender 1929A study in phonetic symbolism.2000Creating Brand Names With Meaning: The Use of Sound Symbolism 1933Further Experiments in Phonetic Symbolism 1989The Effects of Brand Positioning Strategies on Consumers' Brand and Category Perceptions: Some Insights from Schema Research 2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments 1963‘Journal of West African Languages’

Cited by

2020Women and Suicidal Behavior 2011Creating brand personality with brand names 2021Is Nestlé a Lady? The Feminine Brand Name Advantage 2012Make me special: Gender differences in consumers’ responses to loyalty programs 2015Reframing gender and feminist knowledge construction in marketing and consumer research: missing feminisms and the case of men and masculinities 2013The role of position, type, and combination of sound symbolism imbeds in brand names

Related works

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2011Creating brand personality with brand namesarticle · 8 shared references 2013Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolismarticle · 7 shared references 2021A sound brand identity design: The interplay between sound symbolism and typography on brand attitude and memoryarticle · 7 shared references 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolismarticle · 6 shared references 2017What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappingsarticle · 6 shared references 2017Weighing up the evidence for sound symbolism: Distributional properties predict cue strengtharticle · 6 shared references

Details

Year2008

Typearticle

Published2008-10-28

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations96

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

Identifiers

doi10.1007/s11002-008-9066-x

openalex_workW1992212488

Links

Imported from OpenAlex (CC0) — nothing here is generated.

2013Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism

2015Consonants in brand names influence brand gender perceptions