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Creating brand personality with brand names · Study

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ArticleCreating brand personality with brand names

Richard R. Klink2011

Article2011

Creating brand personality with brand names

Richard R. Klink · Gerard A. Athaide

94 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 1997Dimensions of Brand Personality 1982Self-Concept in Consumer Behavior: A Critical Review 1977A course in phonetics . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95.1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency 1929A study in phonetic symbolism.1999The Malleable Self: The Role of Self-Expression in Persuasion 2000How Personality Makes a Difference

Cited by

2017What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings 2014That Sounds Sweet: Using Cross‐Modal Correspondences to Communicate Gustatory Attributes 2017Weighing up the evidence for sound symbolism: Distributional properties predict cue strength 2017Corporate Logo: History, Definition, and Components 2013The role of position, type, and combination of sound symbolism imbeds in brand names

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2013Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolismarticle · 14 shared references 2008Gender differences in new brand name responsearticle · 8 shared references 2015Consonants in brand names influence brand gender perceptionsarticle · 8 shared references 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolismarticle · 7 shared references 2005The impact of brand extensions on brand personality: experimental evidencearticle · 7 shared references 2015Brand personality and brand equity: evidence from the sportswear industryarticle · 7 shared references

Details

Year2011

Typearticle

Published2011-05-27

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations94

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1007/s11002-011-9140-7

openalex_workW2045320455

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2019

Tasting names: Systematic investigations of taste-speech sounds associations

2015Linking fashion consciousness with Gen Y attitude towards prestige brands

2015Consonants in brand names influence brand gender perceptions