S
Zodix
Study
Academic Library
Search
Dashboard
Shelves
Open access
My library
Inbox
Notes
Write
Learn
Alerts
More
Ask your library
Notifications
Quick cite
Review
Search or jump to…
⌘K
Richard R. Klink · Study
Home
/
Author
Richard R. Klink
20 works
· latest 2021
· 2 institutions
cluster: provisional
ORCID 0000-0003-2806-5300
Follow
Suggest an ORCID correction
h-index
18
i10
20
Citations
2,166
Works here
20
00
01
03
04
07
08
09
11
12
13
14
16
17
18
20
21
Most cited in this library
Creating Brand Names With Meaning: The Use of Sound Symbolism
2000 · 453 citations
Threats to the External Validity of Brand Extension Research
2001 · 397 citations
Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism
2001 · 181 citations
Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark
2003 · 154 citations
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*
2009 · 112 citations
Works
20 shown
The role of legitimacy and reputation judgments in users’ selection of service providers on sharing economy platforms
Information & Management
·
2021
·
3 authors
·
Open access
16
citations
Measuring customer experience management and its impact on financial performance
European Journal of Marketing
·
2020
·
3 authors
41
citations
Designing a Customer Experience Management Course
Journal of Marketing Education
·
2018
·
3 authors
23
citations
Creating ethical brands: the role of brand name on consumer perceived ethicality
Marketing Letters
·
2017
·
2 authors
26
citations
Branding strategies for high-technology products: The effects of consumer and product innovativeness
Journal of Business Research
·
2016
·
5 authors
·
Open access
92
citations
Examining the brand name – mark relationship in emerging markets
Journal of Product & Brand Management
·
2014
·
2 authors
18
citations
The effects of collectivism and polychronic time orientation on online social interaction and shopping behavior: A comparative study between China and France
Technological Forecasting and Social Change
·
2014
·
3 authors
53
citations
Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolism
The Journal of Marketing Theory and Practice
·
2013
·
3 authors
56
citations
The role of position, type, and combination of sound symbolism imbeds in brand names
Marketing Letters
·
2013
·
2 authors
64
citations
Creating Global Brand Names: The Use of Sound Symbolism
Journal of Global Marketing
·
2012
·
2 authors
33
citations
Creating brand personality with brand names
Marketing Letters
·
2011
·
2 authors
94
citations
Consumer Innovativeness and the Use of New versus Extended Brand Names for New Products*
Journal of Product Innovation Management
·
2009
·
2 authors
112
citations
Managing Seller–Buyer Relationships during New Product Development*
Journal of Product Innovation Management
·
2009
·
2 authors
94
citations
Gender differences in new brand name response
Marketing Letters
·
2008
·
1 author
96
citations
Leveraging brand equity to attract human capital
Marketing Letters
·
2007
·
4 authors
62
citations
Implementing Service Learning in the Principles of Marketing Course
Journal of Marketing Education
·
2004
·
2 authors
101
citations
Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark
Marketing Letters
·
2003
·
1 author
154
citations
Threats to the External Validity of Brand Extension Research
Journal of Marketing Research
·
2001
·
2 authors
397
citations
Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolism
The Journal of Marketing Theory and Practice
·
2001
·
1 author
181
citations
Creating Brand Names With Meaning: The Use of Sound Symbolism
Marketing Letters
·
2000
·
1 author
453
citations