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Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark · Study

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ArticleCreating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

Richard R. Klink2003

Article2003

Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

Richard R. Klink

154 citations·0/0 files stored·Marketing Letters

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity 2000Marketing management: analysis. planning. implementation and control 1986Strategic Brand Concept-Image Management 1977A course in phonetics . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95.1970Gestalt Psychology: An Introduction to New Concepts in Modern Psychology 1991A Process-Tracing Study of Brand Extension Evaluation 1984An Ethological Perspective on Common Cross-Language Utilization of F₀ of Voice 1992The Effects of Brand Extensions on Market Share and Advertising Efficiency

Cited by

2014Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting 2012WeAre Not the Same asYou and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands 2015Beyond “Pink It and Shrink It” Perceived Product Gender, Aesthetics, and Product Evaluation 2012Authenticity as meaning validation: An empirical investigation of iconic and indexical cues in a context of “green” products 2017

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Papers that cite the same references — the relational fallback while embeddings are still backfilling.

2001Creating Meaningful New Brand Names: A Study of Semantics and Sound Symbolismarticle · 10 shared references 2013Creating Gender Brand Personality with Brand Names: The Effects of Phonetic Symbolismarticle · 7 shared references 2011Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolismarticle · 6 shared references 2011Creating brand personality with brand namesarticle · 6 shared references 2008Creating New Brand Names: Effects of Relevance, Connotation, and Pronunciationarticle · 6 shared references 1994To Extend or Not to Extend: Success Determinants of Line Extensionsarticle · 5 shared references

Details

Year2003

Typearticle

Published2003-10-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations154

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1023/a:1027476132607

openalex_workW166252985

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Weighing up the evidence for sound symbolism: Distributional properties predict cue strength

2008Gender differences in new brand name response

2011Creating brand personality with brand names

2010Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing