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Creating Meaningful Brands: The Relationship Between Brand Name and Brand Mark

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References

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1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
1933Further Experiments in Phonetic Symbolism

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419 cited

2018An Essay Concerning Humane Understanding412 cited

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2008Gender differences in new brand name response96 cited
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2010Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing92 cited
2015When Sandpaper Is ‘Kiki’ and Satin Is ‘Bouba’: an Exploration of the Associations Between Words, Emotional States, and the Tactile Attributes of Everyday Materials91 cited
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2020Co-creating brand image and reputation through stakeholder’s social network90 cited
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