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Creating brand personality with brand names

16 references·16 citing·39 second hopsampled

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
1997Dimensions of Brand Personality5,056 cited
1982Self-Concept in Consumer Behavior: A Critical Review3,659 cited
1977A course in phonetics . By Peter Ladefoged. New York: Harcourt Brace Jovanovich, 1975. Pp. xvi, 296. $5.95.1,768 cited
1991Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency1,305 cited
1929A study in phonetic symbolism.1,014 cited
1999The Malleable Self: The Role of Self-Expression in Persuasion885 cited
2000How Personality Makes a Difference684 cited
1962The Collected Dialogues of Plato, Including the Letters523 cited
2000Creating Brand Names With Meaning: The Use of Sound Symbolism453 cited
1933Further Experiments in Phonetic Symbolism419 cited
2004A Sound Idea: Phonetic Effects of Brand Names on Consumer Judgments378 cited
1963‘Journal of West African Languages’368 cited
1998The sound-symbolic system of Japanese334 cited
2005An empirical analysis of the brand personality effect328 cited
2007

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Phonetic Symbolism and Brand Name Preference

326 cited

Cited by

2017What drives sound symbolism? Different acoustic cues underlie sound-size and sound-shape mappings158 cited
2014That Sounds Sweet: Using Cross‐Modal Correspondences to Communicate Gustatory Attributes136 cited
2017Weighing up the evidence for sound symbolism: Distributional properties predict cue strength106 cited
2013The role of position, type, and combination of sound symbolism imbeds in brand names64 cited
2017Corporate Logo: History, Definition, and Components64 cited
2019Tasting names: Systematic investigations of taste-speech sounds associations57 cited
2015Linking fashion consciousness with Gen Y attitude towards prestige brands55 cited
2015Consonants in brand names influence brand gender perceptions46 cited
2019Sounds of Green: How Brand Name Sounds Metaphorically Convey Environmental Friendliness43 cited
2020Harsh voices, sound branding: How voiced consonants in a brand's name can alter its perceived attributes38 cited
2022The connotative meanings of sound symbolism in brand names: A conceptual framework35 cited
2015Communicating product size using sound and shape symbolism31 cited
2020Sounds sweet, sounds bitter: How the presence of certain sounds in a brand name can alter expectations about the product’s taste29 cited
2023Being unconventional: The impact of unconventional packaging messages on impulsive purchases29 cited
2014What’s in a name? Examining the effect of phonetic fit between spokesperson name and product attributes on source credibility29 cited
2020A sound brand name: The role of voiced consonants in pharmaceutical branding28 cited