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A proposed model of political communication: expanding the communication model to incorporate multiple senders/receivers
16 references·1 citing·32 second hop
A proposed model of political communication: expanding the communication model to incorporate multiple senders/receivers (1995)A proposed model of political communicati…Advances in Consumer Research (2025)Advances in Consumer ResearchThe British General Election of 2017 (2018)The British General Election …Packaging Politics: Political Communications in Britain's Media Democracy (2004)Packaging Politics: Political…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient (1994)A Revised Communication Model…Politics and the mass media in Britain (1990)Politics and the mass media i…An Exploration of Voter Responses to Political Advertisements (1989)An Exploration of Voter Respo…New perspectives on political advertising (1986)New perspectives on political…Negative Political Advertising: Some Empirical Findings (1984)Negative Political Advertisin…The Rise of Political Consultants: New Ways of Winning Elections. By Larry J. Sabato. (New York: Basic Books, 1981. Pp. xvi + 376. $20.95.) (1982)The Rise of Political Consult…Political Communication, Issues and Strategies for Research (1978)Political Communication, Issu…Effects of Political Advertising (1976)Effects of Political Advertis…The Political Impact of Mass Media (1975)The Political Impact of Mass …The British General Election of 1964 (1965)The British General Election …The Process of Communication (1960)The Process of CommunicationThe Process and Effects of Mass Communication (1955)The Process and Effects of Ma…Multiple senders and receivers: a business communication model (1998)Multiple senders and receiver…Writing and Difference (1980)Self-Concept in Consumer Behavior: A Critical Review (1982)Word of mouth: understanding and managing referral marketing (1998)Web reviews influence on expectations and purchasing intentions of hotel potential customers (2013)The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (2020)The American Voter. By A. Campbell, P. Converse, W. Miller, and D. Stokes. (New York: John Wiley & Sons, Inc. 1960. Pp. viii, 573. $8.50.) (1960)The Handbook of Social Psychology (1969)Information and Consumer Behavior (1970)Inoculation in Political Campaign Communication (1988)The Effects of Negative Comparative Political Advertising on Candidate Evaluations and Advertising Evaluations: An Exploration (1997)A Cognitive Psychology of Mass Communication (2013)A Generation Apart? Youth and Political Participation in Britain (2002)A COMPROMISED FOURTH ESTATE? (2008)Four Phases of Mediatization: An Analysis of the Mediatization of Politics (2008)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)On the Use of the Mass Media for Important Things (1973)Conceptualizing sources in online news (2001)Defining Strategic Communication (2007)Winning the Local Vote: The Effectiveness of Constituency Campaign Spending in Great Britain, 1983–1992 (1995)The Third Age of Political Communication: Influences and Features (1999)Looking for Audience Costs (2001)A Dependency Model of Mass-Media Effects (1976)Comparing Media Systems (2004)Hallin and Mancini Revisited: Four Empirical Types of Western Media Systems (2014)Political Choice in Britain (2004)The contribution of studies of source credibility to a theory of interpersonal trust in the communication process. (1967)An Integrated Approach to Communication Theory and Research (2014)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 1965The British General Election of 19641,070 cited
  • 1955The Process and Effects of Mass Communication829 cited
  • 1960The Process of Communication660 cited
  • 2018The British General Election of 2017370 cited
  • 1975The Political Impact of Mass Media313 cited
  • 1984Negative Political Advertising: Some Empirical Findings287 cited
  • 2004Packaging Politics: Political Communications in Britain's Media Democracy274 cited
  • 1994A Revised Communication Model for Advertising: Multiple Dimensions of the Source, the Message, and the Recipient226 cited
  • 1986New perspectives on political advertising165 cited
  • 1990Politics and the mass media in Britain159 cited
  • 1982The Rise of Political Consultants: New Ways of Winning Elections. By Larry J. Sabato. (New York: Basic Books, 1981. Pp. xvi + 376. $20.95.)151 cited
  • 1976Effects of Political Advertising149 cited
  • 1989An Exploration of Voter Responses to Political Advertisements146 cited
  • 1978

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Political Communication, Issues and Strategies for Research
145 cited

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  • 1998Multiple senders and receivers: a business communication model6 cited